Hello, welcome back to Franklin Covey's on leadership podcast series.

My name is Scott Miller and I am your host each week today.

You might notice the set is a little bit different, similar in terms of size and books,

but a different location we are broadcasting today's podcast from the MGM Hotel in Las

Vegas, Nevada, where I'm privileged to both be the keynote to the young president's

organization known as YPO's annual governance conference here for the book that I wrote

Master Mentors from HarperCollins.

That is really a culmination of 30 of my most interesting interviews from the first year

of our podcast, where I featured 30 interviewees as Master Mentors.

In fact, volume 2 is coming out shortly from HarperCollins in October with 30 new insights

and 30 new mentors and perhaps maybe today's guest might even be agreed to be featured

in volume 3 or volume 4, speaking of which today's guest is Jonah Berger, the renowned

marketing professor from the Wharton School in Pennsylvania, author of numerous best-selling

books, arguably one of the world's pre-minute voices on how to get people's attention,

how to motivate people, how to get ideas to catch on and stick and to get viral, so to

speak.

And his book that we're featuring today is Contagious.

Why things catch on Jonah Berger, welcome to on leadership.

Thanks so much for having me.

Jonah, thanks for your time today.

If you hear some background noises because there are nearly a thousand young presidents

literally milling around the conference center here, people that are captivated, of course,

...