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All The Smoke

Jon Wexler: The Untold Story Behind Yeezy and Adidas' Biggest Era

All The Smoke

The Black Effect Podcast Network and iHeartPodcasts

Sports, Society & Culture, Basketball

4.77.6K Ratings

🗓️ 12 March 2026

⏱️ 73 minutes

🧾️ Download transcript

Summary

Jon Wexler is one of the most influential figures in 21st century sneaker culture. Matt and Stak linked up with him during NBA All-Star weekend in LA to break down his legendary run at Adidas, how he recruited Kanye away from Nike, and what it was like working with young Kobe and T-Mac. We also got into Steph Curry's sneaker free agency, Anthony Edwards' rise in the shoe game, and where fashion is headed. This one is straight free game from one of the sharpest minds the industry has ever seen.

See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

This is an I-Heart podcast.

0:02.6

Guaranteed Human. Last day of All-Star, man. It's been a fun weekend. Yes, sir. Good weekend, man. Shout out to everyone who's participated from, we got, what, Dr. J. and Game. Yep. We got a guest here. We'll introduce him in a second. But great day at Lighthouse yesterday. Shout out Lighthouse. Yeah, Max, J.R. Simba came through.

0:24.1

Darren Waller.

0:24.9

Great. in a second but great day at a lighthouse yesterday shout out lighthouse yeah max jr simba simba came through

0:23.5

naren waller gregg waller craig haller craig hodge shout out draft kings for the partnership during the

0:29.3

weekends jb pulled up yeah there was a lot of stuff going on money line this episode is presenting you by

0:34.7

money line download the money line app visit moneyline.com to learn more. Moneyline. Make money easy. The gentleman I'm about to introduce,

0:44.9

I was in disbelief when we jumped on a call, what was it, two months ago? It was about two months

0:52.4

ago? Because they told me we were meeting with this particular person and I'm thinking like, you know, he's going to do collabs with our merch. I'm like, yeah, right. So I googled to see if there's another one of this person and there's only him. So when I jumped on and saw his face too, I'm like, there's no way we're about to collab. But this is one of the most influential people behind the scenes.

1:13.9

Sneaker, culture, fashion.

1:16.9

The Kanye Whisperer had a hand in the Yeezy brand at Adidas alongside with Yeh.

1:23.6

He's worked with the likes of Kobe Bryant, Tracy McGrady, OG Sunny Bacero, Jarrell, Jimmy Butler, Luca, Beyonce,

1:31.4

and the names continue to go on.

1:34.8

We're hoping he has story for days, and he's going to share some of those with us.

1:39.2

As I mentioned earlier, he recently collabed through Draft with our drop our capsule four all-star

1:46.5

2026 without further ado let's welcome to the show john wexler oh crazy appreciate

1:55.0

you what a intro that was a i need to bring you everywhere we've had a long list of guests

2:00.7

that was the longest introduction i I think I've... I appreciate you getting through. Yeah. No, for real. I'm honored just to be here. Like I said, I'm a huge fan of the content that you guys have been creating and, you know, just to be sitting here. I think I told you earlier. It feels surreal. I appreciate it, man. Thank you for the opportunity.

2:21.4

What would you say, obviously, a man of many hats and have helped a lot of influential people in our culture.

2:23.3

What would you say your gift is?

2:25.2

I'm still trying to figure that out.

2:27.0

I think I just listen to what people are saying and try to tell them the truth to what

...

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