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Smoking tire podcast. Hello. The N venue. Good day. Buenos D.S. Jonathan Ward with us from

Icon. Welcome back, sir. Thank you for joining us. Happy to be here. Full house today.

We had some adventures in the last week and it's been fun. And you rolled up in a ridiculous

thrift master, which is a pickup truck that you made. Yeah, possibly the most ironic name

ever for that pickup. Right. I know I get so much shit for that. Where did you? Yeah, why

thrift? Well, that was the original name. Oh, wasn't it? Yeah, and I went to a Chevy

thrift master. Yeah. And they no one had it. You are such a master of expired trademark.

I am the result of a guy. How do you not have a guy who just looks for trademarks?

Is that right? Oh, yeah, right. It's Saturday. The man who builds 300,000

truck says no money. Yeah. Well, build for the rich, live with the poor. I think it's the phrase

for that one. Yeah, we've built like a fuck ton of $10,000 car. Yeah. But I'm not smart.

We've established that. Well, you know, if you really want to do something right,

the margins are slim. You know what? From day one, you know, we already had TLC

is a rolling company and everything was just fine. I had this stupid idea to develop

an icon. I wouldn't even smart enough to name it. My wife came up with a good name.

I was amazed that trademark. That's a whole nother story.

GM owned it for like 10 years. Really? Yeah. And then they let it go to funk and we just

luckily serendipitous. And the trademarks for FJ for all the FJ. Yeah. Yeah.

Now all those two. It's amazing. So yeah, I mean, I didn't come into it as a smart man.

I came into it as a passionate craftsman design freak. And we've just been stoked that

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