An Instagram post gets an unexpected boost. A TikTok catches in the algorithm.

Sometimes that's all it takes to launch someone into internet fame. But then what?

This blue up is a new podcast documentary that reveals how social media

start-up is made. It's a different kind of fame. That's not always as glamorous as it looks.

From Spotify and the Ring or Podcast Network, I'm Alyssa Perez-Nec.

You can listen to this blue up on Spotify or wherever you get your podcasts.

Thank you very much. It's a pleasure to be here. Also not for just LA Light Toss, but my podcast Black on the Air.

Excellent. Nice to have the great John Meacham. How about another hand? I'm such a big fan.

It's so great to talk to you. You're exactly as warm and funny and all those things as I thought you were.

This is one of those conversations you guys that could go on for hours. But we will be respectful.

Let's leave it warm. We will be respectful and go within the time frame.

Congratulations on the book. It's really fantastic. If you guys haven't read it yet, you won't regret it.

It's so good. I was telling John it's one of those books where it's so easy to read it in that it kind of invites you in as a reader.

And yet it's elevated at the same time. It's like, oh man, you love reading this.

And you just brought it to the world in such an interesting way.

That's it for us. Thank you all for coming.

That's it. It's all downhill from here.

These books can't, you know, you can be very intimidated when you see like a big book about Lincoln. There have been many books written about Lincoln.

I was misinformed. Yeah. I didn't know. I'm trying to elevate the guy.

Manning Elevator. So what was your reason knowing that, you know, you would think everything possibly that could have been written about Lincoln.

Right. Must have been written. Why you, John Meacham, said, nope.

Well, our friend David McCullough, who we just lost, once said that if there's a book you want to read and you can't find it, you should write it.

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