From KCRW and KCRW.com, I'm Kim Masters, and this is The Business.

I wanted to do an acoustic album and not a big old rock show with electric guitars,

which is what a big studio film feels like compared to this. So this is a little solo club gig.

John Favreau wrote, directed, and stars in his new R-rated comedy, Chef.

The Iron Man director tells us why the film could not have been made at a big studio.

But first on an extended news banter, the broadcast TV up-fronts.

More comic book shows, more diversity, less comedy.

Stay tuned, it's the business from KCRW. I am joined by my TV banter buddy, Michael Schneider of TV Guide magazine. Hello, Michael.

Hey, Kim. So, Michael, I've been in New York. You are still in New York as we are recording for the television upfronts, the big broadcast networks doing their best to woo advertising dollars, make noise.

That was one of the watchwords, noise.

Everything has to be noisy.

Yes, yes, and everything has to be event-tized, which is that a new word for you, Kim?

That's kind of a word we heard a lot.

It's a verb that we did not know.

Jimmy Kimmel talked about pregnantizing his wife at the ABC up front, making fun of this constant refrain of eventizing.

But of course, the idea is something that's so compelling that you're going to watch it on your TV with commercials rather than squirling it away on your DVR and then skipping the commercials later.

Exactly. And that's just not something that happens all that often these days.

So everything's a big event now, including all these new comic book shows that the networks are doing.

There's actually five new comic book themed shows, four from DC Comics, one including Gotham,

which is of course the origin story of Batman over on Fox.

CW. has a spinoff of Arrow, The Flash, and they also have one that people haven't really heard

it before because it's on a niche label called I Zombie. That actually looks to be kind of fun.

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