So, you know, we're all locked in there and it's me, it's Malcolm Gladwell, it's Bill Simmons

and we're having a bad opinion contest and we're feeding our bad opinions into the machine

and just the more general and the less evidence there is, you know, the better you do in the

contest. So, an example might be, let me just think of anything. So, maybe you watch like a trailer

for a TV show that was on a couple years ago and that you try to convince people that now you

understand how like sailing works. Right. Like better than anyone. So, like the people that watched

a movie Master and Commander are better qualified to be a ship captain than somebody that went to

school for it. Exactly. Exactly. The school guy is relying on all these like outdated, yeah, sort of

calcified ideas. Unfortunately, these, you know, captain school people are actually barnacles on

the side of the sailing industry and that people watch Master and Commander are bringing raw

instinct which makes up so much of it. Yeah. And then, and we've got obviously music opinions as well.

Sure. Our taste is so far off that the machine is starting to shoot smoke out of it. And if

we can blow up the machine, we can get out of the room finally. Yeah. But nothing is quite doing

it. Nothing's quite getting us there. There's stuff like Muhammad Ali invented rap. I know.

We're getting in there. Yeah. We've got, we've got sports opinions. It doesn't really seem to matter

that much. It's all kind of stupid. But where we really, and obviously we said the movies, we said

the sailing stuff. Yeah. We said the music stuff. But where we really started to break through

was when we talked about why people voted how they did. And like we had figured it out. You know,

us three, like, kind of just rich guys who talk a lot. Yeah. And who write and then engaging.

Way. Yeah. Yeah. Fun to read. Yes. Who write in sort of a cool conversational style that's easy

to digest. Yeah. And it just, you know, the only rule for the contest was if there's more than one

piece of evidence to back up your opinion, it's disqualified. It has to be just the slimmest shred.

...