Hey I'm John Gordon. I'm here with John Aikoff, one of my favorite speakers on the planet,

one of the funniest people in the world. I truly believe that.

John, thanks for being with me.

Yeah, thanks for having me, John.

So you've read a lot of books.

Let's start with Start.

What is Start all about?

It's about beginning. It's about kind of pushing through that fear that a lot of people have right out of

the gate. Someday I could or if I really wanted to I could you know getting people kind of off the couch off the

Someday I'll write a book and getting them to begin actually dealing with the things they care about.

So this is positive university.

So my question to you is like, how do you stay positive when you're starting and things aren't going well?

And how do you stay positive through challenges?

This is for you personally.

Yeah, I guess for me, I remember that the results

are always slower and smaller than you want them to be.

Like whenever, you know, I always joke,

like I know how, I know exactly how long it'll take for your dream to happen longer than you want.

I've never met somebody that said it was so much faster and easier than I thought like the

it's usually the opposite. You launch a product and on day one you send

that 10,000 emails and two people buy it and you're crushed. And so I think a big

part of it is understanding like you need a framework so when I you know and

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