Hey, my friends, Matt, this is the 10-minute Bible Hour podcast, and I've made a bunch of friends around the internet over the years of doing internet things. You probably know some of them. Probably

you don't know others of them. They've also made a lot of associates, acquaintances, people that,

you know, maybe it doesn't rise to the level of friend, but you get to know stuff about people

and how they do things. And what I find is that

there are some people on the internet who are very jealously guarded of their audience. They want to

hold on real tight. And there are other people who are very generous with their audience. They like

to point their audience toward other things they think they

would like. I've got some really good friends who I think are magnificent about this. They just

don't hold on tight if they encounter anything that they think is great. They will point people

toward it enthusiastically and are just happy that people they might never meet who are in

their audience might find this new thing that they might like. Likewise, John the Baptist is not

clingy with his audience. He is downright eager, downright pushy even to get his followers, his audience, to follow Jesus.

And when I think about what that looks like in the lives of people who I know, who are leaders and do internet things, there's something really beautiful about the kind of person whose identity isn't all wrapped up

and seeing how popular they can get and how many people they can get to like them and they can't,

you know, they can't afford it if few people go over this direction or that, right?

You know, they're always panicked about it.

They're hand-wringing about it.

And there's a calm and there's a peace and there's a clarity about my friends who were very generous, very eager to nudge

those who like their content out to go and find other great things. Well, John the Baptist

comes off awesome in this passage. Well, he comes off awesome in the whole Bible. I mean,

Jesus says he's great, like the greatest. But he comes off awesome in the whole Bible. I mean, Jesus says he's great,

like the greatest. But he comes off great in this passage because he's secure in his own skin.

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