Mayo, I don't think this news necessarily caught me by surprise, but I think the timing of it caught me by surprise.

So Monday, about 4.30 Eastern Time, My Time, Apple publishes two press releases.

One is saying that Apple CEO Tim Cook is stepping down, and he is becoming executive chairman,

and John Turner is set to take over as part of a transition that will culminate on September 1st.

Then a second ancillary press release that we'll talk about in a bit about Johnny Surugi becoming Apple's chief hardware officer.

From a meta perspective, I think this newsroom story is interesting because at first, when you just see like the top headline, it is just Tim Cook to become

executive chairman. And your first reaction is okay. Step one in the process, you know, is kicking

into gear, but they're not actually announcing a CEO transition. But the subheading is John

Turner's to become Apple CEO. It's like the most cookian way to say, I'm not dead yet, Wall Street.

Don't freak out.

I'm still here.

But also I'm elevating this new guy.

It's funny, by the way, the Apple Newsroom does have like a dedicated subheading component in its normal formatting.

But for this one, they didn't use it, I think, because they wanted to give both equal weighting.

So the second line is just like the title with a paragraph spacing in it. So it's like the same label, but with a like a new line inserted into it. So they, so both the Ternus and the Tim Cook have like equal font, equal sizing, which is quite funny. Yeah, this is incredibly well choreographed, right?

Like perfection, I think. Like the culmination of the Tim Cook era is him just, at least so far, just nailing the exit plan. Yeah. I mean, this has been in the works for a while, clearly, right? Like, oh, and it really goes back to that podcast interview he did with what, Jewelie Pah, where he was like, do you see yourself at Apple in 10 years?

He's like, 10 years is a long time. So no. Like,

he choreographed it all the way back then. I don't know if back then he knew exactly that he was

going to retire on like the 20th of April, 2026, but the cogs were in motion, the prominence

of Ternus in media, in public eye, over, you know, Mark Graham's reported recently that he took full control over even more divisions of the company, right, in the last six months or so.

So they've been leading up to this.

And it's so poetic that, like, Tim Cook's going to retire almost exactly at age 65, and it's almost exactly 15 years of his tenure because he started in around August 2011.

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