John Sculley: Chairman and CMO of RxAdvance and Former CEO of Apple | #ThePlaybook 232

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.6 • 1.9K Ratings

🗓️ 5 May 2020

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

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Summary

On this episode of #ThePlaybook, John Sculley, Chairman and CMO of RxAdvance, shares his insights on: [3:26] - The strategy he used to identify the multi-billion-dollar opportunity that is RxAdvance [7:47] - How you can use exponential time to your advantage as an entrepreneur or innovator [8:57] - The three things that it takes for an entrepreneur to make a billion-dollar idea into reality [18:49] - How his best piece of life advice is aligned with his mission to be insatiably curious Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	On this episode of the Playbook I have one of my all-time mentors John Sculli.
0:05.6	He is now the chairman and the CEO of our ex-advant, but everyone knows as the youngest
0:11.2	president and CEO ever of Pepsi.
0:13.4	Six years later, CEO of Apple,
0:15.6	and he's going to tell us all the great secrets
0:18.5	that Steve Jobs taught him,
0:20.5	as well as celebrating his 81st birthday. Why the heck is he's still working?
0:25.0	Anyway, join me for all of this and more on the playbook.
0:29.0	This is Entrepreneurs the Playbook,
0:31.0	where each week I bring you some of the greatest athletes, celebrities,
0:35.5	and entrepreneurs to talk about their personal and professional playbook to success and
0:40.9	what made them champions on the field and in the boardroom. I'm your
0:45.8	host David Melzer. This is Dave Melzer with entrepreneurs the
0:49.8	playbook and very rare I get to say this but I have an executive legend I am so excited
0:55.8	huge fan I get all kinds of hall of fame football players baseball players
0:59.8	etc but John Sculli chairman and
1:02.5	CMO of RX Advance obviously the former CEO of Apple and Pepsi
1:07.2	two smaller brands but what an honor to have you on the playbook
1:10.8	especially during this time thanks Thanks for coming John.
1:13.4	Thank you for asking me David. Well good well you know I want to get right into it because
1:18.1	obviously we're in a compressed time of uncertainty in running large companies you know uncertainty you know exponential change
1:26.0	things can happen and move on a dime what are some of the key skills that
	...

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