John will tell you, “How you love and treat people will open more doors than you can imagine.” In fact, one gifting experience (Brooks Brother experiment) has opened more doors than $10 Million in advertising could ever do. After applying principles of generosity learned from “Attorney Paul,” John started selling the largest deals in Cutco history out of 1.5 million other reps and distributors. Yes. 1.5 million. Not only was he gifting knives, but he was being asked to speak on stages around the country to teach sales and marketing teams how to build relationships in unconventional ways.Today John and his team have created gift packages for some of the largest companies and pro sports teams in the world, but their mission and heart is to serve and take relationships for mid-sized, privately owned businesses to a new level using their Proven Process.

In this episode, John and Brad discuss how to give the BEST gift and the steps it takes to do it right and perfect each time.

00:00 Intro

03:56 Logos

07:38 “Swag doesn’t work with people who you want to really remember you.” - John Ruhlin

11:00 Proactive gifting is when you listen for an opportunity

15:25 “Return on relationship destroys ROI.” - John Ruhlin

18:02 John’s book, Gift-o-logy

20:00 Cutco

23:30 “Show up for people without an ask.”- John Ruhlin

25:00 Shout out to the #BOMBSQUAD

30:22 The worst gifts to give

35:00 “Show up in uncommon ways for people.” - John Ruhlin

37:35 Go to https://www.giftologygroup.com

44:38 Have a plan

50:36 Spend your money right

52:07 How John got into it

59:32 Hire John! Go to https://www.johnruhlin.com

01:03:40 Bomb: Don’t give the gift in person

01:05:26 “When you give gifts with strings attached, it generally does not work.” - John Ruhlin

01:06:05 Bomb: Every business rises and falls based on the investment in your relationships

01:08:00 Humorous gifts

01:10:00 How you know when people are in your corner