John Robinson: President and COO of 100 Thieves | #ThePlaybook 274

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Business, Careers, Entrepreneurship

4.9 • 1.9K Ratings

🗓️ 4 August 2020

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

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Summary

On this episode of #ThePlaybook, John Robinson, President and COO of 100 Thieves, shares his insight on: [2:32] – How the generational changes in gaming culture have opened up countless opportunities in esports [6:29] - Why the global appeal of esports might lead to a variety of leagues and competitions, similar to what we see in soccer [13:43] – How Fortune 500 companies are finding authentic brands to partner with in the gaming space [15:48]- 100 Thieves’ branding strategy and how they aim to help their players grow their own personal brands

Transcript

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0:00.0	On this episode of the Playbook, I have John Robinson, president and CEO of a hundred thieves,
0:06.2	and we talk about how Fortune 500 companies are finding authentic brands to partner with in the gaming space.
0:14.0	Join me for all this and more on the playbook.
0:17.0	This is Entrepreneurs the Playbook,
0:19.0	where each week I bring you some of the greatest athletes, celebrities, and entrepreneurs to talk about their
0:25.6	personal and professional playbook to success and what made them champions on the field and in
0:32.2	the boardroom. I'm your host David Melzer.
0:36.0	This Dave Melzer with Entrepreneurs The Playbook and I have the John Robinson,
0:40.0	that's right, the president and C. O.O. of 100 thieves and if you don't know what that
0:46.2	is you're about to find out because it is the future of sports it's the future of
0:50.2	content it's the fastest growing content in the world and it all started. I'm going to tell a quick story.
0:56.0	John, welcome to the entrepreneurs of the playbook. How are you?
0:59.0	David, thanks for having me. Big fan, glad to be here. Looking forward forward to it I'm a big fan too of
1:04.0	your company and you the original and you John Robinson you know for me I want to
1:09.6	start because the biggest thing about e-sports and you know gaming in general is the
1:17.2	divide of how people and what people understand that and I'll give you an example
1:22.0	you know I spent my
1:23.7	career as you know a leader in sports and media and agentry and all this and I'm
1:29.2	going to the final of the calves in the Golden State and my son looks over at Oracle and he said
1:36.2	Dad that's Oracle they sold out the League of Legends championship in there and I
1:41.0	said what are you talking about?
1:42.8	That's a stadium.
	...

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