John Richard Bell on How to ‘Do Less Better’ Through Strategic Sacrifice

Beyond the To-Do List - Productivity for Work and Life

Erik Fisher

Business, Careers, Education, Self-improvement, Entrepreneurship

4.5 • 877 Ratings

🗓️ 24 February 2015

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

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Summary

John Bell is a retired consumer packaged goods CEO and global strategy consultant to some of the world’s most respected blue-chip organizations. A prolific writer, John’s musings on strategy, leadership, and branding have appeared in various marketing journals and publications such as Fortune and Forbes. He has served as a director of several private, public, and not-for-profit organizations.

Do Less Better has its roots in John Bell’s early career. At that time, John and a young leadership team faced the daunting task of resurrecting a company with a broad product range and buckets of red ink. That team took a step few leaders do, setting aside their own egos and trimming the company down to a shadow of its former self. The business that remained grew rapidly because they concentrated on running it, and nothing else. The lesson-learned served him well throughout his career as a CEO and then consultant: smart sacrifice is the surprising secret to success.

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Transcript

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0:00.0	When you're hiring for your small business, you want to find quality professionals that are right for the role.
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0:22.5	And LinkedIn isn't just a job board.
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0:25.9	you can't find anywhere else because even those who aren't
0:28.6	actively searching for a new job might be open
0:31.0	to the perfect role that you have.
0:33.0	In any given month, over 70% of LinkedIn users don't visit other leading job sites.
0:38.0	So if you're not looking on LinkedIn, you're looking in the wrong place.
0:41.0	On LinkedIn, 86% of small businesses get qualified
0:45.0	candidates within 24 hours. Hire professionals like a professional on LinkedIn.
0:50.8	LinkedIn knows that small businesses are wearing so many hats and might not have the time or resources to hire.
0:55.6	LinkedIn is constantly finding ways to make the process easier.
0:58.8	They even just launch a feature that helps you write job descriptions,
1:01.8	making the process even easier and quicker.
1:04.5	Post your job for free at LinkedIn.com.
1:06.6	referral that's LinkedIn.com slash referral to post your job for free. Welcome back to Beyond the To Do List. I'm Eric Fisher and this is where I talk to the people behind the productivity.
1:35.2	As you listen you'll learn not only about being more efficient and effective, but also
1:39.3	about doing work with meaning and purpose.
1:42.8	This week I'm talking to John Bell, the author of Do Less Better.
	...

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