The music industry has been rapidly changing in recent decades, with even the tradition-laden country music industry morphing into something that many of its longtime fans find unrecognizable.

At the same time, more and more artists are going independent and reaching their audiences

through non-traditional venues.

In this episode, we talk with country music star and entrepreneur John Rich about his new faith-focused music venture and how the changing cultural landscape is leading to necessary innovation in several industries.

I'm Daily Wire Editor-in-Chief John Bickley with Georgia Howe.

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Joining us now to discuss his new faith-focused project and why he undertook it is

country music star and entrepreneur John Rich. John, thanks for coming on, always good to

talk. So you've got a new song out, it's called Revelation, and it's about the book of Revelation.

So first, can you explain what the song focuses on and what it hopes to share with listeners?

Well, there's a few things about not only the book of revelation, but all prophecy pertaining

to end times and return of Jesus to the earth.

It's in Daniel, it's in second Thessalonians, it's in Matthew, and of course it's in Daniel it's in second Thessalonians it's in Matthew and of course it's in revelation and other places and

up until recently a lot of the things that have been prophesied people just

couldn't imagine how they could even be possible.

One good example of that is the Mark of the Beast, which we all have learned about very well

which says people will not be able to buy or sell without having the

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