Everybody knows the benefit that exercise has on the human body, but what about innersise and the life-changing effects that strengthening your mind can have on your life? Today Rob is joined by best selling author, entrepreneur and CEO of NeuroGym John Assaraf, who discusses the importance of working on your cognitive behaviour in order to lead the successful life you desire. John talks through the act of ‘cognitive priming’, the science behind success and how being disruptive is not accepting ‘what is’ but about asking ‘what can be?’   KEY TAKEAWAYS   Where exercise is done to strengthen your muscles, ‘innersise’ is done to strengthen your mind. Start by writing your vision and goals and write out the beliefs you need to achieve them. Each day after you, should sit in front of the written document and do ‘cognitive priming’.   Cognitive priming the act of visualising yourself achieving your vision and goals. . Visualisation is simulation therefore when you actively prime your brain through focused attention and spaced repetition as well as adding emotion, you are activating certain networks in your brain. When we create a neuro pattern and we reinforce it, it becomes a dominant paten, we now become habituated into seeing our goals. It now goes from a conscious effort to unconscious behaviours.   When we activate the deeper limbic system of ours aka our emotions with the logical part, we are adding fuel to the neurons that are firing and the chemical release. When that happens we are getting rewarded a lot deeper. That is what causes us to build a neuro network which then actively does its thing constructively that causes us to take positive action.   Do the right thing, in the right order at the right time. There are a process and science to success, whilst you may seem busy doing things, they may be the wrong things. If you learn the process and apply it you can be successful in life because you are following the blueprint for success you can then add some innovation.   The meaning of life is to be curious. You should be able to express yourself in a way that makes you so proud. Be proud that you are using the miracle of curiosity in a way that is worthy of life itself. Anything less than that, you are settling, and selling yourself short.   Disruptive people change the norm. Don’t accept the norm. Every advancement in humanities evolution has been done by somebody disrupting the norm and somebody who has innovated a better, faster more efficient way to do something. To be disruptive is not just sitting back and accepting ‘what is.’’ it challenging your brilliance to ask ‘what can be?’.   BEST MOMENTS “I tend to set myself big goals and dreams, many of which I don’t know how I am going to achieve.” “Which one has more power?” “I am so excited about our body of work.” “You should be saying ‘wow’ every second of every day that you have life.”   ABOUT THE GUEST John has built 5 multimillion-dollar companies, written 2 New York Times Bestselling books and featured in 8 movies, including the blockbuster hit “The Secret” and “Quest For Success” with Richard Branson and the Dalai Lama. Today, he is the founder and CEO of NeuroGym, a company dedicated to using the most advanced technologies and evidence-based brain training methods to help individuals unleash their fullest potential and maximize their results. CONTACT Twitter: @JohnAssaraf Youtube: https://www.youtube.com/channel/UCxXBZtMq5muV1GG_NAFACDw Website: https://johnassaraf.com/   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com