Welcome back. We're welcome to the single track podcast. I'm your host, Finn Malanson. In this episode, we chat with the co-founder of Fit Insider, Jovenary. Fit Insider is a platform for fitness and wellness operators that includes a podcast, a newsletter, a jobs board, as well as an early stage fund that invests in related companies.

We spend the first part of this conversation talking about Joe's background in the industry,

how he's building the business, how he thinks about media and entrepreneurship.

We then transition into a discussion of relevant companies in this fitness and wellness space

that trail runners might be interested in.

Think about things like wearable technology and supplements and stuff like that.

We conclude the conversation with advice Joe has for listeners interested in building

some sort of business in our sport, whether you're into e-commerce, coaching, race directing,

just being some sort of influencer, you name it.

So yeah, whether you're looking for all those extra ways outside of running to get better

or you are an entrepreneur and you want to learn more via Joe's experience, building a relatable

business, this is a great conversation.

I'll also add that Joe is a fellow podcaster,

which in my opinion is always the perfect recipe for great conversational flow.

I hope you enjoy this one because I really did.

And Joe is somebody that looking forward to following for years to come.

I think that Fit Insider is going to be a very, very, very recognizable name

in a few years. So stay tuned.

Joe Vinary, welcome to the single track podcast.

Hey, thanks for having me.

So this is primarily a trail running audience.

That said, I think anybody in the sport is interested in longevity.

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