Joe Simonds | CEO and Co-Founder of "Salt Strong" | Ep. 997

Tom Rowland Podcast

Waypoint TV

Wilderness, Sports, Health & Fitness

5 • 899 Ratings

🗓️ 19 November 2025

⏱️ 77 minutes

🔗️ Recording | iTunes | RSS

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Summary

Joe Simons is the co-founder of Salt Strong, one of the largest fishing communities in America — built from scratch with his brother Luke to teach the world how to fish. Over 600 podcast episodes later, Joe joins me to talk about the journey from startup to acquisition, what it means to stay true to your mission, and how community, content, and faith built something much bigger than a business. Some of the moments I found most meaningful in this conversation were: The early days of Salt Strong — from t-shirts to teaching anglers How Joe and Luke grew to 60,000+ members without investors The inside story behind Salt Strong’s acquisition by Sportsman’s Guide What it takes to stay authentic after a sale Why building community will always beat chasing followers The vision for a Fishing Theme Park and the next five years Lessons from selling a company, leadership, and family legacy 🔗 Visit Salt Strong → https://www.saltstrong.com 📘 Free Resources: 🎁 Saltwater Knot Guide → https://bit.ly/3UnAeIP 🎙️ Tom Rowland Podcast → https://bit.ly/3O4lgn0 📺 Subscribe for More Unfiltered Conversations → https://www.youtube.com/saltwaterexperience?sub_confirmation=1 📱 Follow the Show: Instagram → https://www.instagram.com/saltwater_experience/ TikTok → https://www.tiktok.com/@saltwaterexperience Facebook → https://www.facebook.com/tvswe #SaltStrong #FishingPodcast #Entrepreneurship #TomRowlandPodcast #SaltwaterExperience

Transcript

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0:00.0	If you want everything you need to take care of your boat, Starbright's got the solution.
0:04.5	It's called boat care in a bucket.
0:06.5	That's right, one three and a half gallon bucket packed with essentials, vinyl bright, deck cleaner, marine polish, a wash mitt, hull cleaner, and boat wash.
0:15.7	That one kit will keep any boat clean and protected, but that's just the start.
0:20.6	I also use star bright
0:21.7	salt off which is incredible for rinsing salt off after a day on the water. Their brushes and
0:26.8	cleaning products work just as well on your RV and patio furniture and anything else that
0:31.4	lives outside. It is a company that gives back. That's one of the things that I really like about
0:36.1	Starbright. Starbright supports
0:37.8	marine conservation through Project Seasafe, and that means a lot to me personally. You're
0:42.5	getting performance and purpose. Visit starbrite.com, that's S-T-A-R-B-R-I-T-E.com and get your boat dialed in for
0:51.2	the season. From the Seychelles to the Keys, I trust Nikon binoculars to find fish fast.
0:56.6	Visit Nikonusa.com and upgrade your line of sight.
1:00.3	I thought I was covered, but I wasn't.
1:02.2	H.H. Insurance showed me that my old policy did not cover the Bahamas or nighttime navigation,
1:08.9	two major gaps that could have cost me a lot.
1:12.4	Jake and Landon fixed it fast.
1:14.2	They know charter policies better than anyone I've ever worked with.
1:17.6	Call 727-498-5551 or visit h-h-h-insgroup.com and tell them Tom Rowland sent you.
1:27.5	Trusted enough to go with me to the Seychelles.
1:30.1	My Danco pliers are a staple in my kit.
1:32.7	Check out Dancopliers.com and build yours today.
	...

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