When you think about the NFL, the Premier League actually has more fans than the NFL.

Formula One has more fans than the NFL. But the NFL does an incredible job. And most American

sports in general, I think the Western world is known for this for this from other countries

around the world, is they monetize the asset really well.

Hey, there, boys and girls. Welcome to another edition of the Business of Sports with Andrew Brand. I'm your host, Andrew Brandt. We are ably produced by Brian Neal, music producer Sam Brandt. My son's got some great music out now. You hear it below us. And this week, we are presented as always by Draft Kings. I'm a special guest where you get to him right away

Joe Pompiliano is a guy that I discovered about a year ago who's putting out great content on sports

business like me but we're kind of in different lanes on sports business he does these great info

newsletter type postings on Twitter and of course course, his newsletter, which I'll talk about.

It goes through threads on social media about different topics.

I've learned a lot from them about F1 and about Bitcoin and about NFTs.

So I've been on Joe's podcast as recent as last week,

and he's had me come on talk about my background

and talk about issues in the news and the NFL business side.

And now he's returning the favor.

He's coming on my podcast.

I think he's fascinating.

I think his story is one worth hearing from everyone. And I think he's fascinating. I think his story is one worth hearing from everyone,

and I think he's another slice of the sports business world that everyone listening to my

podcast should know about. So without further ado, my guest this week on the Business of Sports

podcast, Joe Pumpliano. As I mentioned, I've been wanting to have Joe

on the program a long time, and I'm honored that he's had me on a couple times, and now I can

at least return part of the favor. Joe Pompilano is someone that I got sort of aware of through,

...