I'm Joel Foster, co-founder of Reebok, with my brother.

We took it from a very small company up to a billion dollars,

and we're one of the passionate for you.

I did a lot of interviews, and I always enjoy them.

But this one with Omar has been great because it's searching and I hope

it brings out something that an entrepreneur wants to hear and wants to feel. And if it does that much,

then great. Hey guys. Welcome to this very special episode of The Passion of View. Today we have on

none other than Joe Foster. He's one of the founders of

Reebok that took it from zero, just an idea with his brother to a worldwide multi-billion dollar

brand that you've seen on some of the most elite athletes on the planet. And while the story

started decades ago, very few people have heard the full story in its entirety until recently.

As the new book, Shoemaker by Mr. Foster has just come out.

You guys got to check it out. And so I'm honored and privileged to have him on the show today

to share his incredible story of going from zero and breathing his passion for Reebok into reality.

Thanks so much for being on the show today, Joe.

Thank you for the invitation, Omar. It's a pleasure. It really is. I'm looking forward to this.

Likewise, likewise. And I want to get into it. Just for the sake of context, you started the company of Reebok when you were about, I believe you and your brother were about 23, 25 years old, correct?

Spot on, absolutely. Yes, women were totally young and indestructible.

So take me back.

Before you built it to where it is now, and I believe today what revenues in the billions,

right, I think just between $4 and $5 billion in revenue as of current.

And I believe when you left the company, if I'm not mistaken, it was in the late 80s, early 90s,

...