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The Casey Adams Show

Joe Foster - Founder of Reebok

The Casey Adams Show

Listener.com Podcast Network

Business, Entrepreneurship

4.8637 Ratings

🗓️ 16 October 2020

⏱️ 40 minutes

🧾️ Download transcript

Summary

Today on Rise of The Young we are joined by a very special guest. Joe Foster inherited his grandfather's shoemaking company, JW Foster and Sons, together with his brother. In 1958, they formed a companion company "Reebok," having found the name in a South African dictionary won in a running race by Joe as a boy. Since then, Joe and Reebok have pioneered the world of sneakers, becoming one of the largest sneaker manufacturers in the world. They have won Olympic, Commonwealth and European medals as well as accomplishing World Record Breaking Performances.  Joe's new book, Shoe Maker is available now and details his incredible story.  Get Shoe Maker here: https://rb.gy/nirycg Follow Joe here: instagram.com/reebokthefounder/  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

Monarch, Legacy of Monsters, an Apple original series.

0:04.0

The world is on fire. I decided to do something about it.

0:09.0

On November 17th.

0:11.0

This place, it's not ours.

0:13.0

Believe me.

0:15.0

The most massive event of the year arrives.

0:20.0

If you come with me, you'll know everything.

0:22.9

I promise.

0:24.7

Monarch, Legacy of Monsters.

0:27.2

Streaming November 17th, only on Apple TV Plus.

0:31.2

Level up you're listening with

0:32.5

Bose, quiet, comfort, ultra earbuds and headphones.

0:35.4

With immersive sound and world-class noise cancellation

0:38.0

for a not-so-silent night. Visit boasts.com slash Spotify to shop sound that's more than a present.

0:46.5

What is going on, everyone? Casey Adams here. Welcome back to the Rise of the Young podcast. On today's

0:52.6

episode, we have a very, very special guest, Joe Foster,

0:57.9

the co-founder of Reebok. On today's show, we talked about how he was able to build and

1:04.6

scale Reebok to a multi-bock dollar internationally known brand. And it's fascinating because he's 85 years old. He was born in

1:13.4

1935. And to listen to him with his wisdom on business and just life overall, I left the interview

1:22.7

not only so much smarter, but happy. Because to hear his story, to hear what he's working on now,

1:30.8

it was just incredible. And if you don't already know, his new book, Shoemaker, is out now.

1:36.9

So make sure you get a copy. I will make sure to link it down below. You can actually order

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