Joe Foster: Co-Founder of Reebok | #ThePlaybook 330

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.6 • 1.9K Ratings

🗓️ 1 December 2020

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

Joe Foster, Co-Founder of Reebok and author of the new book Shoemaker, shares his insights on: [5:22] - Why he and his brother made the difficult choice to leave the family business and start their own shoe company [8:50] - How winning a dictionary as a prize led to the name Reebok being chosen for the company [16:06] - How Runner’s World magazine helped Reebok to establish its brand in America [20:30] - His best piece of advice about how entrepreneurs should embrace change Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	On this episode of the playbook I have Joe Foster the legend, the co-founder of Reebok and the author of Shoemaker.
0:08.0	Not only really go over the entire history of Reebok and how that became such a multi-billion dollar success, but we're going to talk about using our
0:17.3	instinct and intuition to get it to a multi-billion dollar company.
0:21.8	Join me for all of this and more on the
0:24.4	playbook. This is entrepreneurs the playbook.
0:26.9	For each week I bring you some of the greatest athletes, celebrities, and
0:31.6	entrepreneurs to talk about their personal and professional
0:35.3	playbook to success and what made them champions on the field and in the board
0:40.4	room. I'm your host David Melzer. I have another legend. in the
0:45.0	board room. I have another legend, someone who I've looked up to. I've watched his career.
0:48.0	I've surrounded myself with great ideas and people like Joe Foster,
0:52.0	the co-founder of Reebok.
0:53.6	And now he's written a book which is a must read if you're any type of entrepreneur or
0:58.6	business person that wants to know the ends and outs of how to grow scale and be passionate and purposeful about what you do.
1:06.0	He's the author of Shoemaker.
1:08.0	Welcome to the playbook, Joe.
1:10.0	Thank you for the invitation, David. Thank you indeed. I'm really excited. Thank you for the invitation David. Thank you indeed. I'm really excited.
1:14.4	Thank you. Well you know one of the greatest lessons when I have real entrepreneurs is the idea of an overnight success.
1:20.9	So I'd love for you to share your story because you know the time
1:25.6	goes by very quickly as you know Joe but you are not an overnight success I've
1:30.6	never met an overnight success so I'd love to know what journey it was that
1:34.8	allowed you to accelerate grow and believe in this compound interest of
	...

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