Jeff Vernon learned grit and perseverance as a kid in the family business. Those lessons carried him through a series of entrepreneurial successes and brought him where he is today - disrupting the fitness industry with a treadmill that makes you work harder and run better. In the sport of OCR or Crossfit coaches work on perfecting a series of skills training, but overlook proper running form. As humans understanding our gait and how to properly propel ourselves is imperative! Not only to prevent injury but to improve performance! As Joe De Sena says, “performance always wins.” Whether you’re pruning grapevines in snowy blizzards in upstate New York or disrupting an industry of millions - one thing is clear - you have to hammer through all the obstacles and just keep treading on.

LESSONS

1. Nothing is achieved without hard work
2. Hammer through the obstacles
3. Perfect practice makes perfect
4. Be aware of opportunities you chance upon
5. Learn how to run properly to avoid injury
6. Being a disrupter takes fortitude
7. Success is never a straight line- it’s bumpy
8. Adapt & overcome
9. Improve pace, speed, distance & time

LINKS

www.TRUEFORMRUNNER.COM/SPARTAN

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The Whiteboard Project

LL24H Podcast with Brian “Tosh” Chontosh

TIME STAMPS

0:00 Joe introduces Jeff’s interview

1:45 Interview begins on the treadmill

2:45 The 24 hour shipping container challenge: LL24H

4:35 Isiah Vidal jumps in at last minute to support The Whiteboard Project

6:30 Creating a running program with SGX

7:30 Tending a vineyard in western New York

9:00 Mitigating challenges of mother nature

11:00 Learning repeatability, scalability & best practices

13:20 Running a vineyard in Connecticut

15:00 The treadmill as a tool for training proper form

17:20 Helping people walk & run better

18:30 Disrupting the industry

20:00 Dealing with lawsuits & challenges

21:30: Takeaways

23:25 Pay attention to opportunities

24:40 Prevent injury by practising proper running techniques

26:00 Success is not a straight line

27:15 Skills acquisition can be intuitive with the right tools

29:00 Performance always wins

30:34 Joe debriefs lessons learned & running in his garage

SUBSCRIBE:

Apple Podcasts: http://bit.ly/SpartanUpShow

YouTube: http://bit.ly/SpartanUpYT

Google Play: http://bit.ly/SpartanUpPlay

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CREDITS:

Producer – Marion Abrams, Madmotion, llc.

Host: Joe De Sena

Dr. Johnny Waite, Col. Nye & Sefra Alexandra are off finding their TRUEFORM

Synopsis – Sefra Alexandra | Seed Huntress

Production Assistant - Andrea Hagarty

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