How do you look back to your proudest moments of your past and say in those

proudest moments what were you doing and who were the people who were benefiting

from the work that you were doing and what was the impact that you were having on

their lives?

Because once you have those two ingredients, who were you serving and what was the impact,

you can very quickly flip that around into a simple purpose statement, even a question because you can say how might I create more of this impact for these people?

Because once you have a question like that you can then apply it to your own life and say what am I doing today that answers that question and what am I doing today that absolutely does not and that then raises a question of based on that, what should you start, what

should you stop and what should you continue? So for myself, I have a very similar experience of

looking at the work that I've been doing and saying what really gets me excited when I look back on the projects that we've taken on clients we've worked with and when I look at what I might want to do in the future, you have to start asking that question of what were my proudest moments and all of my proudest moments points these times where it wasn't just about designing a cool solution, it was actually working with a

team or with a company and seeing a dramatic cultural change. We saw a different kind

of conversation happening with these warm kind companies being developed and

teams being developed and and that's what really gets me excited and so then the

question becomes how can I do more of that and that leads to the portfolio of work that I take on these days.

I'm Sreni Rao and this is the unmistakable creative podcast where you get a window into the stories and insights

of the most innovative and creative minds who started movements, built thriving businesses, written best-selling books, and created insanely interesting art. For more, check out our 500 episode archive at unmistakable Creative.com. This is a passenger announcement. You can now book your train on Uber and get 10% back in credits to spend on Uber eats, so you can order your own fries instead of eating

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The joke that I like to tell is that if you're to read my resume,

it looks like somebody went dumpster diving the shred bin at an employment agency and just taped together the scraps.

I started out in college, I went to college in New York City at NYU, a tiny program

there called Gallatin, which is individualized study,

...