At Pixar, on your first day, whether you're a, let's say you're a barista, or let's say you're a programmer,

let's say you're a director, the exact same thing happens.

You walk into the theater and you sit in the fifth row because that's where the director sits.

It's the best seat.

Didn't know that at the time.

And Ed Catmull, who's the president and co-founder,

comes out and says, whatever you did before,

you're a movie maker now. We need you to help make our films better.

That's what he says. And then they go to a meeting where everybody in the company watches

footage together that they produce the day before and they get a they call it plussing adding

ideas adding ideas to it I met a guy who was a software tech guy who had suggested a change

in the metals that the up Boy Scout the Boy Scout and up what he wore they made a little change this

connection safety boys they're tossing these tennis balls all over the place and so

that experience of seeing and we've all had that experience, right?

Like you walk into a room, maybe it's a great school, maybe it's a great

restaurant, maybe it's a great family, maybe it's great business, and you feel

something. What you're feeling is that sense of cohesion and connection and cooperation.

And there was a great Harvard study that looked at 200 businesses and they were paired.

So they were identical, they were very similar businesses, but one had a strong culture,

one had a weak culture.

And at the end of a 10-year study, these ones of strong culture had produced 756% more net revenue.

That's what culture is.

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