Joe and Jada - Ronnie Fieg talks Kith’s GLOBAL expansion, becoming Knicks creative director & BLESSES Joe & Jada with custom kicks (w/ Shawn “Pecas” Costner)
The Herd with Colin Cowherd
iHeartPodcasts and The Volume
4.1 • 10.3K Ratings
🗓️ 11 June 2026
⏱️ 72 minutes
🧾️ Download transcript
Summary
Fat Joe and Jadakiss are joined by Kith founder and CEO Ronnie Fieg as well as music executive and cultural force Shawn "Pecas" Costner. Ronnie breaks down how he built relationships with every major sneaker brand over 31 years, his journey from the stock room to creative director of the New York Knicks, the story behind Kith Ivy, and surprises Joe and Kiss with custom linen Air Force Ones and Air Max 95s. Pecas tells Joe and Jada about breaking Rihanna, Justin Bieber, and Rick Ross, the wild world of radio promotion, and tells some iconic stories about Young Jeezy and BMF’s heyday in Atlanta. The crew also chops it up about sneaker culture history, growing up hustling for gear in New York, and what it means to build something from the ground up in Queens.
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Transcript
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| 0:00.0 | Yo, Ronnie, you did it, man. |
| 0:02.3 | That's for you, Joey. |
| 0:04.8 | And then for Kiss. |
| 0:07.0 | Rubber kiss. |
| 0:07.6 | I thought it was over when I seen this from the CMW. |
| 0:10.2 | We did a linen, a linen 95. |
| 0:15.3 | What is this? |
| 0:18.0 | Numbers in your pocket. |
| 0:19.4 | Yes. What is this? Numbers in your podcast. |
| 0:36.3 | By the way, I'm Joe Cracked to Dawn. |
| 0:38.1 | Oh, it is your boy, Kiss. |
| 0:43.1 | The Joe and Jay to show, every show legendary, every show iconic. |
| 0:44.6 | Pow, pow, pow, wow. You're destroying shit. |
| 0:46.3 | They lined up. |
| 0:47.8 | You know what I mean? |
| 0:48.9 | Duck on it. |
| 0:51.8 | You want to talk? |
| 0:53.9 | No, no. You go. No, no, you go. When you think up You want to talk? No, no. |
| 0:54.5 | You go. |
| 0:54.9 | No, no, you go. |
| 0:57.3 | When you think of today's guests, |
| 0:59.6 | it's a lot for you to think about. |
... |
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