Joe and Jada - How Lil Wayne, Future, OutKast & southern hip hop TOOK OVER rap game
The Herd with Colin Cowherd
iHeartPodcasts and The Volume
4.3 • 10K Ratings
🗓️ 29 July 2025
⏱️ 69 minutes
🧾️ Download transcript
Summary
On today's episode, Fat Joe and Jadakiss take a look back at the rise of southern hip hop during the 1990s, 2000s, and all the way up to the present day. They pay homage to southern rappers like Lil Wayne, Andre 3000 and Big Boi of OutKast, Master P, Pimp C and Bun B of UGK, Scarface, Future, and many more who shook the landscape of hip hop culture. Joe and Jada debate which southern artists had the most influence on New York hip hop, whether trap music originated with T.I. or Young Jeezy, and the top rappers from different regions like Atlanta, Miami, and Texas. Joe also tells the story of how he forced Scott Storch to lace the "Make It Rain" beat with dirty south drums after he realized the sound was sweeping the nation.
7:00 - Most influential '90s southern rap labels
13:30 - Which southern rappers influenced NYC most?
21:30 - How "Make It Rain" was made
31:00 - Top 5 Miami rappers
50:00 - Ben Simmons to Knicks?
1:02:00 - Rap money ISN'T athlete money
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