Joanne Bradford- Chief Marketing Officer of SoFi

Girlboss Radio

Entrepreneurship, Business, Careers

4.4 • 1.9K Ratings

🗓️ 19 September 2018

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

As Chief Marketing Officer, Joanne oversees SoFi’s consumer-facing functions including marketing, business development, partnerships, and member services. She joined SoFi from Pinterest, where she led global commercial and content partnerships, platform adoption and monetization efforts. Bradford has held executive leadership positions at The San Francisco Chronicle, Demand Media, Yahoo!, Microsoft and BusinessWeek. Throughout her career, she’s had significant experience leading product marketing, business development and programming, as well as building global sales and marketing teams. Her most recent venture is, "Get That Raise", a special initiative to equip professionals with the tools and the confidence to know their value in the workplace and ask for greater compensation. Today Joanne is here to share her tips on how to ask for a raise, how to successfully navigate male-dominated industries and her advice on how to build your professional network.

Transcript

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0:00.0	Hello Girl Boss, this is your host Sophia Amruzzo, founder and CEO here at Girl Boss.
0:09.6	We have a great guest today.
0:10.8	She's the CMO of Sophie Joanne Bradford. And before we get to that I want to tell you a little bit about the Girl Boss rally.
0:18.0	Probably heard of it. It's our twice yearly conference with this time a thousand women heading to New York
0:26.0	Brooklyn to be exact and it's going to be bigger and better than ever and that's
0:30.3	because it's our first two-day girl-boss rally extra-ganza.
0:36.0	Registration is officially open now and not to freak you out, but early nerd registration
0:41.0	sold out in 24 hours so you'll want to swing by Girl Boss Rally.com to reserve
0:46.8	your spot ASAP.
0:48.3	This time around we're offering new ticket tier so you can come by to shop for only $30.
0:53.2	Attend the day that works for you or stay the whole weekend.
0:55.4	Whatever you choose, I can't wait to see you there.
0:57.6	And we promise it will be an incredible weekend filled with inspiring,
1:00.9	intelligent, and daring women who will challenge you and empower you to pursue your version of success.
1:07.0	That's G-I-R-L-L-Y dot com and at Girl Boss Rally and remember if you like what you hear in today's show
1:16.0	it's a big deal if you go ahead give us a good rating review subscribe and
1:21.1	please tell a friend.
1:23.0	Success.
1:29.0	It's such a complicated idea and yet for so long we've all collectively subscribed to a single definition of the word which was likely given to us by a white-haired dude somewhere in a boardroom in the 1960s and there's nothing wrong with that definition,
1:44.0	with the notion of climbing a corporate ladder with a singular focus.
1:47.0	But it's time to make space for a few other definitions,
1:50.0	for side hustles and well-being and failing forward and for the idea that success is a wild ride,
	...

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