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Making Space with Hoda Kotb

Joanna Gaines on Overcoming Imposter Syndrome and Staying Grounded

Making Space with Hoda Kotb

NBC News

Health & Fitness, Mental Health, Society & Culture, Spirituality, Nbc News, Education, Motivation, Nbc, Today Show, Daily Boost, Self-improvement, Hoda, Today, Self Help, Make Space, The Today Show, Making Space, Feel Good, Making Space With Hoda Kotb, Inspiration, Hoda Kotb, Self Improvement

59.5K Ratings

🗓️ 9 July 2025

⏱️ 40 minutes

🧾️ Download transcript

Summary

Joanna Gaines is the co-founder and designer behind the iconic Magnolia brand. She and her husband Chip made a name for themselves flipping homes in Waco, Texas and gained popularity thanks to their HGTV shows and own network. Gaines opened up to Hoda about imposter syndrome, being a working mom, and how she stays connected with her husband through it all.

Transcript

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0:00.0

Okay, I want you to close your eyes for a moment, except, of course, if you're driving,

0:10.2

but for those of you who are not behind the wheel, close those eyes, and I'm going to say a name,

0:16.4

and I want you to visualize what comes to your mind. Okay, you're ready? Joanna Gaines. Isn't it unbelievable that

0:25.2

her name alone can drum up all of these beautiful and calm and soothing spaces? Joanna brings to a room,

0:33.4

a house, an office, what so many of us want in our lives. Serenity. Joanna and her husband's

0:41.2

incredible taste for design and interior has made them one of TVs and Life's most coveted designers.

0:48.7

Their Magnolia brand has catapulted them into the stratosphere. But let me tell you this.

0:54.2

Behind the TV lights, the ratings, and the aesthetic,

0:57.5

which, by the way, I do love,

0:59.8

is some good old Southern hospitality.

1:02.8

Joanna is warm.

1:04.4

She is full of life.

1:06.0

And I am so glad she's in my world.

1:08.7

I'm Hoda Kotby.

1:09.6

Welcome to my podcast, Making Space.

1:27.0

First of all, I want to say, I love you, and I think you're an incredible human.

1:31.4

But when I watch your design skills and action, all I was thinking about was, where did she learn it?

1:37.2

How did it come to her?

1:39.3

Did you, like, no, did you study?

1:41.2

Honestly, were you that way as a kid?

1:42.9

Like, what happened?

1:43.4

Was not that way as a kid. It's actually quite humorous because, you know did you study? Honestly, were you that way as a kid? Like, what happened? Was not that way

...

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