Hey, Prime members, you can listen to how I built this early and ad-free on Amazon Music.

Download the app today.

New years is here, and with it brings the possibility of change.

As one behavioral scientist put it, first starts are really powerful.

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

Listen to the LifeKit podcast from NPR.

Hey, really quick before we start this brand new episode of How I Built This, you may have heard about our new How I Built This Resilience series

where I've been having video conversations with founders and business leaders about how they're reacting to the current economic crisis.

You can see all those conversations, by the way, at our Facebook page, Facebook.com slash How I Built This, or on NPR's YouTube page.

Anyway, this week I'm going to be live with five leaders in the fashion and beauty industry every single day. Starting Monday, May 18th through May 22nd, I'll be hosting a live video chat with an incredible lineup of guests, including Marcia Kilgore of Beauty Pie and Fitflop, Jen Hyman of Rent the Runway,

Sarah LaFluhr of MM LaFluhr, Alley Web of Drybar and James Reinhardt of ThreadUp.

We're going to be talking about the challenges they're confronting and how they're trying to build resilience into their businesses.

So join me every day this week at noon eastern 9 a.m. Pacific at Facebook.com slash How I Built This.

And if you want to learn more about NPR's other virtual events, you can go to nprpresents.org.

This was a real breaking point. Gary came home. He had a pizza in his hand and I just said, Gary, there's hundreds of orders come in and we've got to have them done by the end of the week.

And he said, let me just have my supper and I'll do it. And he sat down to eat his dinner. And of course, I touched everything in the kitchen with fragrance.

So his pizza tasted of nutmeg and ginger and he said, if we carry on, we're going to end a divorce. I looked and said, I'm going to go and have a shower and just I'll come back in a minute.

And I thought, oh my God, no, because I put all these sea shells in the bath and I was sent in them with lavender, sea lavender oil.

And I heard him scream as he went in and he came out and he said, okay, that's it. We need a show.

From NPR, it's how I built this, a show about innovators, entrepreneurs, idealists and the stories behind the movements they built.

I'm Guy Raaz and I'm the show today how Joe Malone turned her homemade lotions into one of the hottest perfume brands in the world, Joe Malone London.

If a tree falls in a forest and no one's around to hear it, does it make a sound? This famous philosophical thought experiment can easily be applied to entrepreneurship.

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