JJ Martin: La DoubleJ Founder and Creative Commander

Second Life

Clique Media, Female Founder, Entrepreneurship, Career Change, Career Pivot, Fashion & Beauty, Hillary Kerr, Personal Journals, Who What Wear, Clique, Career, Arts, Business, Careers, Second Life, Career Advice, Self-made, Entrepreneur, Mydomaine, Society & Culture

4.7 • 3K Ratings

🗓️ 15 March 2021

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

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Summary

JJ Martin, the creative force and founder behind iconic Italian lifestyle brand La DoubleJ, has built a brand that exuberates her playful, bold energy and maximalist design eye. After spending 17 years as a journalist at notable international publications like Harper's Bazaar and WSJ, Martin decided to start her own brand, selling her curated vintage clothing collection. Today, Martin has evolved La DoubleJ beyond a fashion brand and into a lifestyle brand featuring mood-boosting home goods, accessories, and beauty products. On this episode of Second Life, find out how Martin tapped into her extensive global network and her creative strengths to manifest a brand that not only empowers people to be bold but that also embodies her soul.

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Transcript

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0:00.0	Hi everyone, I'm Hillary Kerr, the co-founder and chief content officer of Huwa Ware, and
0:11.9	this is Second Life, a podcast spotlighting women who have truly inspiring careers.
0:18.7	We're talking about their work journeys, what they've learned from the process of setting
0:22.9	aside their doubts or fears, and what happens when they embark on their Second Life.
0:28.7	Today, I'm speaking with JJ Martin, the founder of the Italian Inspired Maximilist Lifestyle
0:35.1	brand, La Double J. JJ launched her brand back in 2015 as a shoppable magazine where she
0:41.8	sold her own incredible collection of vintage pieces.
0:46.1	Today, the vast lifestyle assortment is produced in collaboration with local Italian artisans
0:52.6	and spans everything from evening dresses to plates to bedsheets to beachwear, all created
0:58.6	with the unmistakable flair of La Double J.
1:02.4	But back before JJ created a company meant to encourage women to find happiness and
1:07.8	health from within, finding a career that truly aligned with her personal ethos was a
1:13.7	winding path.
1:15.5	Along the way she worked out an ad agency for numerous fashion brands and spent 17 years
1:21.8	as a journalist at notable publications like the International Herald Tribune, Harper's
1:26.3	Bizarre and the Wall Street Journal.
1:29.0	She's here to take us through her story from California to Milan to a path of creative
1:34.3	and personal fulfillment.
1:36.4	Now on Second Life, it's JJ Martin.
1:42.2	Okay, so we like to start this podcast at the beginning, so if you wouldn't mind, will
1:47.8	you tell me what did you study in school and what did you think you were going to be
1:51.8	when you grew up?
	...

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