That's why it's so dragshank that this commercial makes me weep. You know, it's like

emotion being pulled out of your soul without you agreeing to it. And that is the magic of advertising.

If you thought the first part of our series was catchy, wait till we enter the modern era, where all the jingles that played throughout our lifetimes will be activated like sleeper cells inside us.

For part one, I took Sarah Marshall of Your Wrong About on a ride through the origins

of musical advertising, from its beginnings in the form of poems and sheet music to a time

when the popularization of radio created a space for these little earworms to come to life, and eventually

for companies to sponsor entire entertainment productions to advertise products like

gelatin, cereal, pancake mix, candy, and soda pop. For part two, we're starting in the post-war era when television commercials began to rely

heavily on jingles, leading to a decades-long reign of musical advertising that lasted well

into the 1990s and maybe having a comeback as we speak.

I'll tell Sarah the stories behind some of the most beloved jingles of all time,

and hopefully awaken the tunes inside of all of you

that made the hyper-commercialism of our childhoods much jollier,

for better and obviously for worse. I'm your host,

Chelsea Weber Smith, and this is American hysteria. All right, Sarah, we are back for part two of our episode on Jingles. Thank you for joining me again.

Thank you for having this jingle jangle jangle. Oh, it is a jingle jangle. We are starting now in the World War II era and we are going to go all the way into the present day. So there are going to be some true bangers in here that every one of you is going to recognize unless you are Amish, which maybe

you should let me know and we can talk for the show. Yeah, there you go. It's a win-win.

So if you'll remember, Sarah, we last left off when Pepsi had created the first nationally broadcasted

musical commercial in a bid to outperform Coca-Cola.

We sure did.

Like Sisyphus with the Boulder.

And that will continue.

...