Happy Wednesday, everybody.

And I have to tell you off the top, as the father of a teenage boy who shops at American

Eagle, you know, I want to get you my son's take on this Sydney-Sweeney situation.

Unfortunately, he has not come out of the bathroom since the ad dropped.

Just kidding.

I'm sure Lincoln has a take.

And if you have when you're welcome the way in as well.

But I actually wanted to start there. Of all things, okay, I consider this to be a superficial

story. I consider it to be a culture war story. I consider it to be an example of the old way

of doing business, which was the squeaky wheel got the most grease in the outrage era.

If three angry white chicks got into Subaru's, put in their nose rings, dyed their

hair purple, and called something racist, the media came running.

Oh, people are outraged.

Oh, there's a massive backlash.

But is there a real backlash of substance against American Eagle?

Not even close.

Their stock price is up 15 points, 15 points, which means they're making money right now.

But understand the teachable moment and the reason I want to get into this is we got to this place as a country

where we started to attach way too much emotional significance to superficial things.

Who's in the commercial?

Who's in the Victoria Secret Runway Show?

Hopefully somebody hot with a nice set of hoodies.

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