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The Ken Coleman Show

Jimmy John: The Hard Truth About Actually Becoming Successful

The Ken Coleman Show

Ramsey Network

Careers, Business, Self-improvement, Education

4.62.3K Ratings

🗓️ 22 July 2025

⏱️ 73 minutes

🧾️ Download transcript

Summary

In this episode, Ken Coleman sits down with Jimmy John Liautaud, founder of Jimmy John’s Sandwiches™. Find out how Jimmy John transformed a small, neighborhood sandwich shop into a billion-dollar empire, plus learn the hard truths about success and business that helped him along the way.    Next Steps: ·      🪑 Join the Front Row Seat live audience!   ·      📝 Take the Get Clear Career Assessment. ·      🏆 Go further with a Ramsey Career Coach!    Connect With Our Sponsors: ·      Get 10% off your first month of BetterHelp. ·      Get 20% off when you join DeleteMe. Explore More From Ramsey Network:   🎙️ The Ramsey Show   📈 EntreLeadership 💸 The Ramsey Show Highlights 🧠 The Dr. John Delony Show 🍸 Smart Money Happy Hour 💡 The Rachel Cruze Show💰 George Kamel   Ramsey Solutions Privacy Policy Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

In 72, we went bankrupt. We ran out of food. Like we had powdered. I'd bump into the sandwich shop.

0:12.0

I'm like, boom, I can do this. My dad said to me, I'll lend you $25,000. I'll own 48% and you'll own $52.

0:19.0

If it fails, you go to the Army. I just been working from 8 to 2 in the morning for 115 days. I brought my bank balance and I had 18,000 bucks in the bank. I'm like, I'm a millionaire. I'm like, this is unbelievable. I've never even seen 18,000 bucks. He started with a $25,000 loan and no backup plan. But through 18-hour workdays, grit, and passion, Jimmy John turned one sandwich shop into a billion-dollar empire.

0:44.0

There is a movement out there that anybody who's a billionaire has too much and is inherently evil.

0:50.6

If you were to say the reason that Jimmy John was successful is because he went and worked

0:55.7

seven days a week from eight in the morning until 2.30 in the morning for 20 years. It's way

1:00.2

easier to say you're just a greedy. So Jimmy, I was just a research and this is off of your website.

1:09.6

Yeah. It says that your home life as a kid was volatile,

1:14.1

and then the next sentence, school was worse. And the reason I want to start here is because

1:18.9

I've been so blessed to interview so many successful men and women. And something strikes me

1:24.9

about all of them, that there is a tremendous amount of hardship.

1:28.5

Some we hear about, some we never know about.

1:31.6

But that strikes me volatile.

1:35.0

Yeah.

1:35.5

What does that mean?

1:36.4

Well, it was, it was, my father was an entrepreneur.

1:41.5

And so I was born in 64 and 72 we went bankrupt and we went bankrupt

1:47.8

we ran out of food like we we had powdered milk and and and it was it was i remember it like

1:55.3

vividly being eight years old and and my dad went bankrupt and that was in 72 and then 76 he went bankrupt again and a second

2:04.5

time and after that second bankruptcy my dad said to uh to us never again will he ever have any

2:11.2

debt and uh he worked out of it and worked through it and i moved out of the house in 82. So it was,

2:18.2

it was just a lot of chaos, you know, no time for love and nurturing. I mean, but, you know,

...

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