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Jim, great to see it.

Great to be here.

Appreciate. First off, how did you find time in your schedule to write a book?

I don't know. I mean, a lot of it is just me kind of taking what I'm learning from running a company and having also been a journalist and trying to pass it on to other people so a lot of it is just part of my daily flow and then you know I could write quick because we've been writing

Yeah, absolutely 40 years Right to the point.

He founded the playbook, and then he founded Axios.

...