Yo, shout out to Lex Vegas.

Love Lexington.

It's been a minute since I went back.

But Great town.

Great town.

This dude.

So we started a third hour right now.

Let me see about the after hour very quickly.

So the after hour is an exclusive hour.

It's part of the reinvention.

Here's what we did.

Let me just backtrack really quickly and talk brand and what we've done in 2024. It's part of the reinvention. Here's what we did. Let me just backtrack really quickly and talk brand.

And what we've done in 2024, it's incredible that 2024 is already over, almost, because

we have more of the same in 2025.

But in 2024, what we did was we came off of linear cable for the first time in my

entire life.

We've always been on cable TV, be it ESPN or Fox Sports Net or CBS Sports Network, came off of linear cable and started stream for the first time.

Started streaming on the X platform. And then in the process, we were still building out what's become the fast channel.

And a lot of you don't know what a fast channel is.

I still have to explain this to a lot of people when they're like, hey, Rome, what's up?

What are you doing?

Free ad-supported streaming television.

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