From KCRW Santa Monica and KCRW.com, it's The Treatment.

Welcome to The Treatment. I'm Elvis Mitchell. It's always good to have old friends do the show.

And one of our better old friends is Jim Moore, career director at large, a gentleman's quarterly.

I'm sorry, GQ, forgive my own precision.

Jim, welcome back.

Thank you so much, Elvis.

I like gentlemen's quarterly.

That sounded very handsome.

Yes, it did.

It does. actually, it's really because that title to me has always kind of conferred a sort of aspirational

thing to people reading the magazine, didn't it? Oh, absolutely. I mean, it started as a quarterly,

so that's where it came from. And, you know, we shortened it to GQ, not we, because I wasn't

there that many years ago. But when it went from a quarterly to eight, ten times a year, and then a monthly, it was shortened to GQ, but we never took the gentleman's quarterly away because we thought that was important.

As we talked about before, I remember when I was in high school, subscribed to the magazine, it came with a questionnaire that had a quarter to tip your newsboy with, and I use that quarter to pay for my subscription to the magazine.

That's incredible. Now, that's a fun fact I don't know.

Yeah, it was a circular came with the magazine in 1974. I remember this so well because I

moved to the magazine from in the days when it was owned by Esquire and it really was a

quarterly. And it's just so interesting for you to have come to the magazine

and to have not been subsumed by, but actually have it become a part of your life, didn't it?

It did, and I started in 79 on an internship, and at that point they were owned by Esquire,

and about a month into it, six weeks into it, Condoness came by and bought us up.

And, you know, Esquire had even sold Esquire at that point, but they still had GQ. And things

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