Jillian Michaels, beautiful, fit, the biggest loser, right, made it part of our culture.

Keeping it real, the podcast, all of these interesting conversations.

But guess what? There is now a new big bullet

point on her resume. She is taking on the fairness of transgender women athletes competing against non-transgender women athletes.

Oh boy, this could wind up being the worst thing that Jillian has ever thought of

doing. Why would she do this? Why would somebody who is so dependent or has been on Hollywood culture,

on big media culture, why would she take on a sacred cow like trans rights?

She's going to be called transphobic.

She's going to be seen as advancing the agenda of the far right culture warriors.

And yet, she is all in.

What does that tell you?

Well, one of two things.

Either Jillian is Kuku, or she knows something

that her opponents do not.

I wanted to figure out what it was.

Somebody was such a strong brand.

Everybody likes Jillian Michaels, right?

The worst thing she had going for

was that she would actually call out fat people for being fat.

But now, she is going into very dangerous territory and

she hits me with a really good point. Why is it so dangerous? Is it dangerous for

the right reasons? Wow, a little bit of a truth bomb, and this conversation is full of them.

...