JF3440: Niche Down to Scale Up Your Business ft. Derek Peterson

The Best Ever CRE Show

Best Ever CRE

Realestatepodcast, Entrepreneurship, Business, Realestate, Investing, Realestateinvesting, Realestateinvestingpodcast

4.8 • 983 Ratings

🗓️ 4 February 2024

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, Joe Cornwell talks with Derek Peterson about shifting his marketing firm to focus on real estate, helping operators in fundraising and marketing. Peterson highlights the importance of niching down and authenticity in marketing, and shares his journey in real estate, now overseeing over 500 doors and developing a new project in Phoenix.

Key Takeaways:

Importance of Niching Down in Marketing: Derek Peterson emphasizes the critical role of focusing on a specific niche in marketing to effectively attract and engage a targeted audience, leading to more successful fundraising and brand building efforts within the real estate sector.
Transition to Real Estate from Marketing: Peterson shares his journey of leveraging his marketing expertise to transition into the real estate industry, detailing how he has grown to manage over 500 doors and undertake significant development projects, highlighting the synergy between marketing skills and real estate success.
Value of Authenticity and Building Relationships: The discussion underscores the importance of authenticity in branding and marketing, alongside the power of building strong relationships and networking within the industry to facilitate growth, raise capital, and achieve long-term success in real estate investment.

Derek Peterson | Real Estate Background

Head of Adapt Media Agency and 10Y
Portfolio:
- 500+ doors, including 190 unit BTR currently under construction.
Based in: Charlotte, NC
Say hi to him at:
Best Ever Book: The Power of One More - by Ed Mylett

Sponsors

BAM Capital

Transcript

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0:00.0	Did you know that within a decade women will hold $30 trillion in investable assets?
0:05.3	Yet somehow only 19% of women reported feeling confident in selecting investments that align
0:11.0	with their long-term goals. Our friends at Invest Her are out to change. that and it's happening June 2nd through the 4th in Austin, Texas.
0:23.7	InvestHircon is not just another real estate conference.
0:27.1	It's a transformational experience focused on real estate investing,
0:31.0	business strategies, and self-care tactics, all designed to help women take
0:35.5	control of their financial futures. Gain the knowledge and skills you need to grow
0:40.0	your portfolio and build a sustainable business all while connecting with over 500 women who are playing at the same level.
0:48.0	To learn more and to get your tickets, visit InvestHERCON.com today and use the code 100 best ever to get $100 off your ticket.
0:56.6	That's Invest Her, H-E-R, Con.com, promo code 100 best ever to get $100 off your ticket.
1:05.0	Quick disclaimer, the views and opinions expressed in this podcast are provided for
1:09.0	informational purposes only and should not be construed as an offer to buy or sell any securities or to make or
1:15.5	consider any investment or course of action.
1:18.7	For more information go to Best Ever Show.com.
1:21.8	Your email, your social media, your website, all those aspects of your branding are like flowers
1:27.0	and your bouquet.
1:28.0	And if one is dead, wilted over, the whole bouquet looks like garbage.
1:31.0	So it's very important that all that has continuity
1:34.8	and is tied to those two things that I mentioned,
1:36.6	which is your niche and your avatar,
1:38.3	and then who you are as a person,
1:39.9	because that's ultimately who they're in that signal.
	...

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