JF 3973: Investor Pipelines, Lead Scoring, and CRM Strategies with Marisa Amirian

The Best Ever CRE Show

Best Ever CRE

Realestatepodcast, Entrepreneurship, Business, Realestate, Investing, Realestateinvesting, Realestateinvestingpodcast

4.8 • 983 Ratings

🗓️ 21 July 2025

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

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Summary

On this episode of Unlimited Capital, Chris Lopez interviews Marisa Amirian, a tech industry veteran turned capital raising systems expert. Marisa shares how her background in tech led her to build a niche helping capital raisers streamline investor communication and build scalable CRM systems. She emphasizes the importance of “always be capital raising,” nurturing investor relationships well before a deal is on the table, and tracking engagement to prioritize follow-up. The conversation dives deep into email marketing strategies, list segmentation, lead scoring, automation dos and don’ts, and how the most successful capital raisers prioritize phone calls and conversations over metrics and dashboards. Marisa Amirian Current Role: Founder of Capbloom, a tech platform and service provider for capital raisers Say hi to them at: LinkedIn: Marisa Amirian Website: www.capbloom.com | https://www.linkedin.com/in/marisaamirian/ Get a 4-week trial, free postage, and a digital scale at ⁠https://www.stamps.com/cre⁠. Thanks to Stamps.com for sponsoring the show! Post your job for free at https://www.linkedin.com/BRE. Terms and conditions apply. Join the Best Ever Community The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It’s free to join, but you must apply and meet the criteria. Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at ⁠www.bestevercommunity.com⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You know, flexibility is something I value a lot as an entrepreneur.
0:04.0	Whether it's structuring a deal, reviewing underwriting, or scheduling podcast interviews,
0:08.0	it's all about using my time where it matters most.
0:11.0	That's why I've added stamps.com into my workflow.
0:15.0	For certified mail, invoices, checks, we can handle all of that without leaving the office or breaking focus.
0:22.7	It's an all-in-one mailing and shipping solution that gives you back control over when and how
0:27.2	you get it done. We've got investors and partners across the country, and Stamps.com makes
0:32.4	it easy to ship documents or packages right from my computer, or even on the go with their
0:37.1	mobile app.
0:38.2	It connects with marketplaces, compares rates automatically, and lets us schedule pickups from our
0:42.8	dashboard. And their rate advisor, it's a game changer. You can get up to 88% off USPS and
0:49.0	UPS, no guesswork, no overpaying. Have more flexibility in your life with stamps.com.
0:55.6	Sign up at stamps.com slash CRE for a special offer,
1:01.3	a four-week trial, free postage, and a free digital scale.
1:06.4	No long-term commitments.
1:08.5	Again, that's stamps.com slash CRE.
1:13.9	Race the rudder, raise the sails, raise the sales.
1:17.8	Captain, an unidentified ship approaching. Over.
1:20.5	Roger that. Wait, is that an enterprise sales solution?
1:25.9	Reach sales professionals, not professional sailors.
1:29.3	With LinkedIn ads, you can target the right people by industry, job title, and more.
1:33.3	To get 100 pounds off your first campaign, go to LinkedIn.com slash lead to claim your credit.
	...

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