JF 3914: Scaling to 33,000 Units, Embracing AI, and Staying Class A with John Carlson

The Best Ever CRE Show

Best Ever CRE

Realestatepodcast, Entrepreneurship, Business, Realestate, Investing, Realestateinvesting, Realestateinvestingpodcast

4.8 • 983 Ratings

🗓️ 23 May 2025

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

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Summary

On this episode of Next Level CRE, Matt Faircloth interviews John Carlson, President of Mark-Taylor Residential, about scaling a property management company to 33,000+ units while staying committed to quality and culture. John shares how Mark-Taylor evolved from building and managing their own Class A assets in Phoenix to offering third-party management—always maintaining a luxury brand identity. The conversation dives into the operational impacts of geographic concentration, tech-driven centralization, and the role of AI in leasing and prospect engagement. John also emphasizes the importance of building vibrant resident communities and cultivating a purpose-driven internal culture to support long-term success. John Carlson Current role: President, Mark-Taylor Residential Based in: Phoenix, Arizona Say hi to them at: www.mark-taylor.com or https://www.linkedin.com/in/john-carlson-18327a33/ Get a 4-week trial, free postage, and a digital scale at ⁠https://www.stamps.com/cre⁠. Thanks to Stamps.com for sponsoring the show! Post your job for free at https://www.linkedin.com/BRE. Terms and conditions apply. Join the Best Ever Community The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It’s free to join, but you must apply and meet the criteria. Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at ⁠www.bestevercommunity.com⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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1:00.9	What is going on, best ever listeners? This is Matt Faircloth and welcome to the best ever
1:04.8	CRE show in my segment called Next Level CRE. Coming to every Friday, some market calendar for
1:10.6	Friday when these
1:11.8	episodes come out. This show is really interesting. Today's episode anyway, it's, you know what
1:17.6	talking about next level, right? This is the question, what size do you want to get to in your
1:24.8	business? How big do you want to go? Is 500 units a big,
1:29.9	hairy, audacious, aspiring goal? Is a thousand units a big hairy aspiring goal? Or is it more?
	...

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