Welcome to Insights at the Edge, produced by Sounds True.

My name's Tammy Simon. I'm the founder of Sounds True, and I'd love to take a moment to introduce you to the new Sounds True Foundation.

The Sounds True Foundation is dedicated to creating a wiser and kinder world by making transformational education widely available.

We want everyone to have access to transformational tools, such as mindfulness,

emotional awareness, and self-compassion, regardless of financial, social, or physical challenges. The Sounds True Foundation

is a nonprofit dedicated to providing these transformational tools to communities in need, including

at-risk youth, prisoners, veterans, and those in developing countries. If you'd like to learn more or feel

inspired to become a supporter, please visit SoundsTrueFoundation.org. You're listening to Insights

at the Edge. Today my guest is Jessica Zweig. Jessica is the CEO and founder of the Simply B agency, a personal branding company that helps millions of people worldwide. She's been named a personal branding expert by Forbes magazine, a top digital marketer to watch by Inc. Magazine, and she's the 2018 recipient of the International Gold Stevie Award for Female Entrepreneur of the Year.

It sounds true. Jessica Swig is publishing a new book. It's called Be, a no-bushit

guide to increasing your self-worth and net worth by simply being yourself. Going into this

conversation with Jessica, I had a lot of misconceptions about personal branding, that it was image-oriented

and ego-filled. What I learned from Jessica is that that's not what effective personal branding

is at all, at least not the way she teaches it. Instead, it's a deep excavation requiring soul-level courage, the courage to value

ourselves, to be vulnerable, to share our stories, and to lead with a sense of service and generosity.

Here's my conversation on how to build a personal brand that's filled with

authenticity with Jessica's why.

Jessica, you're a personal branding expert. And right here at the beginning of our conversation, I'm imagining some listeners to

insights at the edge. You ready for this? I'm just going to lay it out there rolling their eyes

and saying, what has happened such that on the journey of personal transformation, the spiritual

journey, we need to understand personal branding.

Say what?

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