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The Playbook With David Meltzer

Jessica Yellin: Founder of News Not Noise | #ThePlaybook 356

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.61.9K Ratings

🗓️ 30 January 2021

⏱️ 20 minutes

🧾️ Download transcript

Summary

Jessica Yellin, founder of News Not Noise, author, and journalist, talks in-depth about the approach that leads to her best interviews, as well as why the news with “buzz” or “flash” doesn’t tend to satisfy the curiosity of the audience. Yellin and host of #ThePlaybook, David Meltzer, share their thoughts on a variety of topics including the difference in audience response and participation with today’s new platforms, how Jessica defines the job of a journalist, and why calmness is the first step you must take to learn. Yellin also shares insights about how reporting on one “hard-to-hear” story helped her to better understand the needs of her audience. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

On this episode of the playbook, I have the extraordinary journalist author, Jessica Yellen, you can catch her with the news all day and all night on Instagram, but I'm going to tell you one thing. She is the epitome of a ferocious Buddha. Join me for all of this and more on the

0:17.1

playbook. This is entrepreneurs, the playbook. For each week I bring you some of the greatest

0:22.4

athletes, celebrities, and entrepreneurs to talk about their personal and professional playbook to success and what made them champions on the field and in the boardroom.

0:34.2

I'm your host, David Melzer.

0:36.1

I have one of my favorite journalists,

0:38.3

authors, Jessica Yellen.

0:40.1

She is an extraordinary, what I always say, investigator as well as an interviewer,

0:46.0

being able to find the facts which have been so sorely missed, especially in the past four years, and now you can reach her on Instagram.

0:55.0

She reports the news all day and night conducting extraordinary interviews.

0:59.0

I've taken so many tips she doesn't know and she's a mentor of mine.

1:02.0

I watch the best in the world and so I love to watch her

1:05.3

Welcome to the playbook Jessica

1:07.2

Thank you for that unbelievably flattering intro. I'm really glad to be here

1:11.3

Well, it's so cool because, you know, all great interviewers,

1:14.8

all great journalists have a quality

1:17.1

that my brother taught me when I was 18.

1:19.2

I was a pre-med student under the pressure

1:21.8

of my martial art mom from Jewish guilt.

1:24.5

She's a third degree black belt of Jewish guilt.

1:26.6

And she always said, doctor, lawyer, failure.

1:29.5

So I wanted to be rich because I wanted to buy her a house in a car. I go pre-med and I go, my

1:35.1

brother's a doctor. I went and visited him and I looked at him at the hospital and I

...

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