Jessica Kruger: Her Whole Life Changed Because Her Mom Went to Farm Sanctuary
Species Unite
elizabeth novogratz
5.0 • 911 Ratings
🗓️ 23 August 2023
⏱️ 26 minutes
🧾️ Download transcript
Summary
"And it's true that as much as online makes things much more accessible in so many ways, sometimes it's the feeling and seeing that actually really gets people over the line, because they're like, 'Oh, wow, that feels really… that looks really good. Oh, look at it on me. Oh, you can style it like this as well. And oh, you can go over the shoulder like, yeah…' the touch is really important for consumer goods" – Jessica Kruger
Jessica Kruger is the founder of a vegan handbag company called Shaker. They had a rebrand in June, they were originally founded as LUXTRA in 2018. With the rebrand, came new design and new material.
Shaker's handbags are made with MIRUM® - the first high-end leather alternative that is 100% plastic-free, which is a HUGE deal.
I spent time with Jessica in London and saw Shaker's bags in person. And they are absolutely stunning.
Jessica originally started her journey of building cruelty-free businesses in 2014 when she opened ETHOS – one of London's best loved meat-free restaurants - after her mother volunteered at Farm Sanctuary in California.
speciesunite.com
https://mirum.naturalfiberwelding.com/
Transcript
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| 0:00.0 | And it's true that you know tonight. |
| 0:20.0 | And it's true that, you know, as much as online makes things much more accessible in so many ways. Sometimes it's the feeling and seeing that actually really gets people over the line because they're like, |
| 0:24.2 | oh wow that feels really, that looks really good. |
| 0:27.0 | Oh look at it on me, oh you can style it like this as well and oh you can go over the shoulder. |
| 0:31.4 | Like the touch is really important for consumer goods. Hi, I'm Elizabeth Novigrats. This is Species Unite. We have a favor to ask if you like |
| 0:50.0 | today's episode and you have a spare minute. Could you please rate and review |
| 0:54.8 | Species Unite on Apple Podcast or wherever you listen to podcasts? It really helps people |
| 1:01.3 | to find the show. |
| 1:03.0 | This conversation is with Jessica Krueger. |
| 1:10.0 | Jessica grew up in Sydney, Australia. This conversation is with Jessica Kruger. |
| 1:13.0 | Jessica grew up in Sydney, Australia, |
| 1:15.0 | and is the founder of a vegan handbag company. |
| 1:18.0 | I wanted to talk to her because they just had a rebrand. |
| 1:21.0 | And they're now using a material called Mirum. Mirum is vegan leather made by a company called |
| 1:26.5 | Natural Fiber Welding and it has zero plastic. Jessica's company is called Shaker, formerly known as Luxra. |
| 1:34.0 | Before this, Jessica founded Ethos a super successful |
| 1:37.5 | Vegetarian restaurant in London, which is where she and I met up and where she lives. |
| 1:42.0 | Her mom was really the inspiration that sparked all of this. |
| 1:46.2 | She went vegan and soon after Jessica took it to a whole another level. Hi Jessica. Hi, hi. Thank you for coming today. It's really nice to meet you in person. |
| 2:10.0 | Likewise, likewise, thanks for having me. I want to start by talking about your mom. |
| 2:14.5 | Yes, mom, I read your story. |
| 2:18.2 | So will you talk about what happened to her? |
... |
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