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Trust Me: Cults, Extreme Belief, and Manipulation

Jess Rothschild - SoulCycle and the Cult of Spinning

Trust Me: Cults, Extreme Belief, and Manipulation

Exactly Right and iHeartPodcasts

Society & Culture, True Crime, Comedy

4.5 • 2.6K Ratings

🗓️ 7 January 2026

⏱️ 62 minutes

🧾️ Download transcript

Summary

This week’s guest is Jess Rothschild, creator of documentary podcast "Cult of Body & Soul," which dives into the history of cult fitness brand Soulcycle. She explains the spinning company's origins, how the workout environment was engineered to create an almost religious experience, and why instructors chosen for their devoted followings and special charisma made it a cultural phenomenon.

They discuss the social hierarchies that formed inside and outside of class, the mysticism infused into the culture, and what she herself loved about it--and how the corporate takeover of the brand changed everything.

SOURCES

Cult of Body and Soul

See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

This is exactly right.

0:07.4

Trust me. Do you trust me?

0:10.6

Would I ever lead you astray?

0:12.1

Trust me.

0:13.1

This is the truth. The only truth.

0:15.6

If anybody ever tells you to just trust them, don't!

0:19.5

Welcome to Trust Me, the podcast about Colts, extreme belief and

0:23.5

manipulation from two soulful cyclists who've actually experienced it. I am Lola Blanc and I'm Megan

0:29.1

Elizabeth. Today our guest is Jess Rothschild, creator of Cult of Body and Soul, a documentary

0:34.4

podcast about spinning brand Soul Cycle. She's going to tell us about the

0:38.5

company's origins with a workout environment engineered to create an almost religious experience,

0:43.6

and how instructors chosen for their cult followings and special charisma exploded the brand.

0:48.8

She'll talk about the social hierarchies that formed inside and outside of class, some of the

0:53.8

flings that happened with

0:55.0

instructors, the mysticism infused into the culture, and how the corporate takeover of the brand

1:01.1

changed everything. And this is just a little bit more of a lighter episode. We know Socycle isn't

1:06.6

like a cult, but there were some actually pretty surprising things we found out about it and some

1:13.0

pretty culty aspects. Indeed. Before we go cycling with Jess, Megan, what's your cultiest thing

1:20.4

of the week? All right. Well, as always, we are like speaking about something that might be current

1:25.5

this week, but when it airs, it might be a few weeks from now. So just know that this is current this week.

1:30.0

Well, you're not being dated in your references. I'm not being dated, okay?

1:36.8

So 50 Cent and Netflix released the Sean Combs, The Reckoning documentary.

...

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