Jess Jacobs: CEO of Coterie

Second Life

Who What Wear

Fashion & Beauty, Arts, Society & Culture, Careers, Personal Journals, Business

4.8 • 3K Ratings

🗓️ 11 August 2025

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

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Summary

Jess Jacobs is the chief executive officer of Coterie—a premium, high-performing diaper essentials brand. Before Coterie, Jacobs spent years making a name for herself in creative advertising. She got her professional start as a copywriter for an ad agency, working on campaigns for noteworthy brands like Saks Fifth Avenue, LG, and Revlon. She continued her work at Kettle as a Creative Director, partnering with big names like Apple, Nike, and Glossier. Jacobs then transitioned into the personal care industry when she became vice president of creative at Lola, a women-owned feminine care brand that promotes transparency and clean ingredients. Jacobs appreciated Lola’s mission, especially after becoming a mom. Having a baby made her more aware of the ingredients in and efficacy of the products she used in her everyday life, such as diapers. When she tried a diaper from Coterie, she fell in love with the product and the brand’s mission to make parents’ lives easier. She then joined Coterie as its senior vice president of brand, creative, and product management, using everything she’d learned over the years to build the brand into something worthy of its superior product. It wasn’t long before she was appointed chief brand officer and later CEO.

Transcript

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0:00.0	Searching for a romantic summer getaway. Escape with Rich Girl Summer, the new Audible original
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0:10.2	Lily Chew title. This time, Philippa is joined by her real-life husband, Stephen Pasquale,
0:15.5	set in Toronto's wealthy cottage country, aka the Hamptons of Canada, rich girl Summer follows the story of Valerie,
0:22.1	a down-on-her-luck event planner posing as a socialite's long-lost daughter, while piecing
0:26.5	together the secrets surrounding a mysterious family and falling deeper and deeper in love with the
0:31.7	impossibly hard to read and infuriatingly handsome family assistant, Nico. Caught between pretending to belong
0:38.2	and unexpectedly finding where she truly fits in,
0:41.3	Valerie learns her summer is about to get far more complicated
0:44.0	than she ever planned.
0:45.8	She's in over her head and head over heels.
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1:04.3	Hi, everyone. I'm Hilary Kerr, the co-founder and chief content officer of Who What, Where, and this is Second Life, a podcast, spotlighting women who have truly inspiring careers. We're talking about their work journeys,
1:14.1	what they've learned from the process of setting aside their doubts or fears, and what happens
1:19.1	when they embark on their second life. Today on the show, I'm talking to Jess Jacobs, CEO of
1:24.7	Cotery, a high-performing diaper essentials brand. Before she ventured into the world of
1:29.9	personal care, just spent years making a name for herself in creative advertising. She got her
1:35.6	professional start at an ad agency working on campaigns with clients like Saks Fifth Avenue, LG,
1:41.7	and Revlon, as well as celebrity brands by A-lister's like Lady Gaga
1:45.8	and Beyonce. She went on to become the creative director of Kettle, where she was enlisted to work
	...

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