Jerry Jones Jr.: Executive Vice President/Chief Sales and Marketing Officer for the Dallas Cowboys | #ThePlaybook 140

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.6 • 1.9K Ratings

🗓️ 8 October 2019

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

On this episode of #ThePlaybook, Jerry Jones Jr., Executive Vice President/Chief Sales and Marketing Officer for the Dallas Cowboys, shares his ideas on: [2:47] His father’s approach to leveraging the brand of the Dallas Cowboys [9:20] Why making major investments is like “dancing with the devil” and the challenges of building AT&T Stadium [14:38] Why their new business endeavor, Formation, is about brand association and relationship building [18:03] How his father creates an “uneven playing field” by attaching products to the famous Star logo [21:50] The unusual request that Emmitt Smith made when signing a big contract Jerry Jones Jr., Executive Vice President/Chief Sales and Marketing Officer for the Dallas Cowboys, discusses the evolution of the Cowboys’ branding efforts as well as the development of a better business community through their newest endeavor, Formation. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0	On this episode of the playbook I have Jerry Jones Jr. the executive vice president and chief sales and marketing officer of the Dallas Cowboys and we're going to learn two things.
0:11.0	One nobody understands the stage theory better than the Dallas Cowboys from
0:16.5	Jerry Jones down and secondly, how did Jerry Jones Jr. make me cry during this
0:22.2	podcast? Join me for all of this and more. Jerry Jones Jr. make me cry during this podcast.
0:23.2	Join me for all of this and more on The Playbook.
0:26.2	This is Entrepreneurs The Playbook,
0:28.5	where each week I bring you some of the greatest athletes, celebrities,
0:32.4	and entrepreneurs to talk about their personal and professional
0:36.2	playbook to success and what made them champions on the field and in the boardroom.
0:42.3	I'm your host and CEO of Sports One Marketing, David Melzer.
0:47.0	This is Dave Melzer with Entrepreneurs of the Playbook and I'm so excited. I have the
0:51.6	Executive Vice President, the Chief Sales Marketing Officer of the book and I am so excited I have the executive vice president the chief sales
0:53.5	marketing officer of the Dallas Cowboys. Cotton cold air this is amazing
0:58.8	Jerry Jones Jr. Well David it's great to be here with you today and excited to be sitting here with you.
1:04.4	I'm really excited because I get some great Hall of Famers, great sports figures, Ben, women, all types of sports,
1:10.0	but my heart and soul is in two things.
1:12.6	Football, which I played in college.
1:15.0	I won't tell you what college, it was the only one
1:16.5	that would let me play.
1:17.4	And then two, entrepreneurship.
1:20.4	I believe entrepreneurs are going to save the world.
1:23.0	You know, I'm looking at all the climate issues that we have, all the different economic issues,
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from David Meltzer, Entrepreneur.com, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of David Meltzer, Entrepreneur.com and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.