Jerry Greenberg on 10 years of HiHo Cheeseburger, plus Sugarfish, Uovo, Matu, Plus Talk about Max & Helen's

Naked Lunch

Straw Hut Media

Tv & Film, Society & Culture, Arts

4.8 • 889 Ratings

🗓️ 20 November 2025

⏱️ 79 minutes

🔗️ Recording | iTunes | RSS

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Summary

To celebrate the 10th Anniversary of HiHo Cheeseburger, restaurant powerhouse Jerry Greenberg brings a delicious burger lunch to "Naked Lunch" for his friends Phil and David and discusses how this successful tech genius -- as the co-founder and co-CEO of Sapient -- has gone on to become an important and passionate powerhouse in the restaurant world today, working successfully with various partners, creating a series of remarkable and enduringly delicious success stories starting with Sugarfish by Sushi Nozawa. Plus, some fun talk about the opening of Phil's diner, "Max & Helen's" in Larchmont! To find out more about HiHo Cheeseburger, made with 100% Grass-Fed Wagyu Beef, click here. To learn more about building community through food and "Somebody Feed the People," visit the Philanthropy page at philrosenthalworld.com.

Transcript

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0:00.0	Welcome to Naked Lunch, everybody. Today's guest is Jerry Greenberg, the restaurant powerhouse, here to celebrate the 10th anniversary of one of the best burgers in L.A., Hi-Ho Cheeseburger.
0:14.8	Also, you guys, don't forget that the Everybody Loves Raymond 30th anniversary, airs November 24th on CBS, and we'll also stream on Paramount Plus.
0:27.2	Let's get started.
0:35.7	Let's spill the beans, chew the fat, food for thought and jokes on tap, talking with our mouths full,
0:44.3	having fun.
0:45.3	A piece of cake and humble pie serving up a slice alive and leave the dressing on the side it's naked lunch clothing optional
0:58.9	all right we're here with jerry greenberg the great restaurant tour if you've been to matto
1:05.3	steak if you've been to wovo sugar fish you might have heard of uh and now high ho burgers which is celebrating how many
1:16.4	years 10 years 10 years literally 10 years right now can you believe that i can't and sugarfish
1:22.8	was the first so how old is that 17 wow i feel. I feel so old because, you know.
1:29.7	It's crazy.
1:30.6	You and I go back to Nazawa days, but Sugarfish, of course, is the casual version of
1:36.6	Nizawa.
1:37.3	And I've been the beneficiary of your friendship more than you can imagine.
1:41.4	I was with you at Nizawa's last, when he closed.
1:44.8	The last day.
1:45.3	His last day.
1:45.9	Oh, you were there that day? I was at the last supper, as I believe it's depicted in art history. It was a very dramatic day. It was unbelievable. And at a certain point, everyone else was gone. And I think it was just Yumi, Tom. Who was? I don't know. But it was, we watched the light go off.
2:01.8	Well, Nuzawa came out famously at, I want to say, 3 o'clock and kind of, he saw the line, and he kind of just hug Maurice Lamarche and with tears in his eyes said, I can't. I can't do anymore. It was quite a day. We have video footage from that day. That's really powerful. I'd love to see it. Yeah, it's, I don't know. We should, we should share that. Closing of that restaurant felt like a death in the family. It was, it was, you know, followed. We were so happy that we have sugarfish because that was the thing that was feared. Because that continues. It's like the sun continues.
2:34.5	Someday, you know, Nozal turned 80 this year.
2:37.6	Oh, he's so great.
2:40.1	But yeah, that was that was quite a year.
	...

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