Jermaine Dupri on the art of making a hit | On the Spot
TED Talks Daily
TED
4.1 • 12.1K Ratings
🗓️ 26 February 2026
⏱️ 13 minutes
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Summary
Legendary music producer Jermaine Dupri pulls back the curtain on how hit songs really get made in TED’s rapid-fire Q&A format, “On the Spot.” Answering a stream of unexpected questions, he covers what makes a good hook, why he doesn’t chase “cool,” how he helped build Atlanta’s sound and more.
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Transcript
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| 0:00.0 | You're listening to TED Talks Daily, where we bring you new ideas and conversations |
| 0:10.6 | to spark your curiosity every day. I'm your host, Elise Hume. For music mogul, Jermaine Dupree, |
| 0:17.5 | who you might know as the producer behind hits like Mariah Carey's We Belong Together |
| 0:21.8 | and Usher's Nice and Slow. The magic of producing music is that you always start with nothing |
| 0:28.2 | but the seed of an idea, and yet you're able to build a song that people can feel and connect with. |
| 0:34.7 | Tremaine took to the TED stage for a rapid-fire Q&A-style talk |
| 0:38.6 | to share his creative process |
| 0:40.4 | and why the city that shaped him, Atlanta, Georgia, in the U.S., |
| 0:44.3 | matters so much to his work. |
| 0:56.7 | Who here is not from Atlanta? Who here is not from Atlanta? |
| 0:59.5 | Okay, welcome to Atlanta. |
| 1:01.8 | Let's get started. |
| 1:05.1 | What do I love most about producing? |
| 1:07.9 | It's almost like having a baby for me. |
| 1:14.3 | Like, you go in the studio, and it's not an idea that, you know, most people would be looking around the studio trying to figure out what we're going to do. |
| 1:16.6 | And then we get an idea, and then we start making that idea come to life. |
| 1:22.6 | And depending on how long it takes, you know, sometimes it take five minutes, sometimes it |
| 1:28.3 | take two days to get this, but it's still, it's like making a baby. |
| 1:32.3 | And, well, it's not like making a baby, but you know what I'm saying. |
| 1:36.3 | Yeah, so, but yeah, that's what it feels like, though. |
| 1:41.3 | It's like, that's how I feel when I make music. |
| 1:48.1 | I watch it go from, you know, nothing to something, |
... |
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