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Guaranteed Human.

I brought youth to hip-pop. When Crish Cross came out, the entire rap game was 20 plus years old. These leagues is 11 and 12. Nobody told me about them. I found them at the mall. They weren't even rappers. If I get a song that go along with the way they look, these kids is out of here. I knew that. Do you feel pressure to continue or you didn't know that you just have this natural gift to create songwrite and mold artists? Babyface told me that that's cool, that little jump record you got, but how many times can you do that? That stuck with me forever. So all I've been trying to do is just continue to keep making Babyface. See, I could do it again. What's the craziest publishing check you ever got? Once you start selling records like that, everybody know the money is there. So you're getting that, you're getting that all the money. The talent that I had, nobody else had. I don't think people recognize the marketing genius that you are. Would you ever sell your catalog? If you buy it catalog for $500 million and you go broke, you can sell it for $500 million.

And it's not going to depreciate, it's just going to keep going up. There's no doubt in your mind that this is a win. You get in a fight with Ingers. You got to know who you fighting with. AI can't do what you just did. could sit there and prompt it, but it's like, ultimately, you're just telling AI to find something that somebody already did. All right, guys, welcome back. Special episode, Earnie Alicia. Yeah, yeah. Atlanta. This is our Atlanta home, so it's only right we had to tap in one of the greatest, most influential people that ever come out of the city of Atlanta. The one and only, Jerm Dupree. What's up, my brother? What's that? What I'm the word. What's the be? The greatest producer of the 21st century. That's what they say. No, that, that you are the greatest producer of the 21st century. Like, well, let's not, let's not sugarcoat this. Right. We go.

Nah, you know, it's great.

It's the first time we actually had like a sit-down conversation.

But we've been around each other.

You've done InvestFest for us before came to InvestFest.

So this is a conversation definitely looking forward to having as far as to, you know,

just hear your perspective on the music business from the artist side, from the producer side, from the label side, from the CEO side, I think you have a unique perspective.

You're like Bill Russell, play a coach.

You know, like you actually wore like both sides of the things.

There's not a lot of people I think that have that perspective from you're an artist, but you're a producer, but you're an executive and you're a CEO. So it's like you, you know, you played in every, every position. And I'm thinking about it now, like, how many people have we seen had a consistent run for 40 years?

That long, but yeah, close. Is this? I mean nights. 30, 30, 30, 30, 30. Somewhere in there. I mean, we're going to get the 40, though. I mean, we're here now. I'm thinking criss-cross early is like 90, 90, 92. Yeah. Yeah, we're getting in. Yeah. Yeah, we getting in. Yeah. So yeah, looking forward to it yeah we getting there yeah so yeah looking

forward to it man but uh yeah thank you for joining us once again appreciate so let's let's get

into it as far as longevity he started with that longevity right like what do you think

has separated you from other people in the space as far as being able to stay relevant for different decades and changing from working with Def Jam to being an artist, being a producer, working with Usher.

You know, like, how have you been able to maintain relevancy for so long?

I mean, I think one is because I was super young, you know, when I came here, I don't think people really realized how young I was.

So the first 10 years of people paying attention to me, almost five of them years, I wasn't illegal.

You know what I mean?

Like, hopefully, you know what I'm saying?

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