Jenny Costa: Founder of Rubies in the Rubble
Desert Island Dishes
Desert Island Dishes
4.8 • 780 Ratings
🗓️ 10 November 2017
⏱️ 36 minutes
🧾️ Download transcript
Summary
Today’s guest is Jenny Dawson Costa
Jenny founded Rubies in the Rubble back in 2011 which started out as a stall in Borough Market and now her products are stocked in Waitrose, Selfridges, Harrods and many many more places.
Jenny studied maths at university before working for a hedge fund in the City for two years. She wasn’t sure what she wanted to do with her degree, but knew she wanted to start something of her own and do something she was passionate about.
After coming across the fact that half of all the food we produce is never used and yet billions of people don’t have enough to eat, Rubies in the Rubble was born.
Desert Island DishJapanese feast from Eat Tokyo Cheese Platter with condimentsAll sorts of ice cream
I first came across Jenny and her amazing business years ago now and genuinely just thought it was the best idea ever for a business and it’s been so inspiring to see her go from strength to strength. I just love speaking to these amazing entrepreneurs and hearing how they got to where they are – I find it so inspiring and I know you will enjoy hearing from Jenny – the condiment queen. That’s not her official title, but I’m going to go with it.
I mean, isn’t it a cool business? I love how the power of a word – from chutney to relish can change a business. You hear that kind of thing all the time – I mean I guess it’s the whole premise behind marketing but it’s kind of fun when you hear about it in action. I can vouch for the deliciousness of the spicy tomato chutney which is genuinely amazing – so so good in a sandwich, and with just about anything. It’s so fresh and well it’s just great.
I almost edited out her recommendation of Eat Tokyo which happens to be one of my favourites but I like you all so wouldn’t deprive you of an excellent recommendation like that!
Thank you for listening, don’t forget to subscribe and do leave a review as it really helps more listeners to find the podcast.
Thank you!
Margie x
Come and find me on Instagram @margienomura and check out the website at www.desertislanddishes.co
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Transcript
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| 0:00.0 | Hi and welcome to another episode of Desert Island Dishes with me Margie. I hope you've all had a good week. |
| 0:08.6 | Thank you for all the lovely emails you keep sending me about the podcast. I'm just so happy you're all |
| 0:14.6 | enjoying it and lots of you seem to be telling your friends about it, which is really great. So yeah, |
| 0:20.6 | just keep on sharing the love. |
| 0:22.9 | This week's episode is a really interesting one. I first came across Jenny and her amazing |
| 0:28.3 | business years ago now and genuinely just thought it was the best idea ever for a business. |
| 0:34.3 | And it's been really inspiring to see her go from strength to strength and build |
| 0:38.9 | such an incredible business. I just love speaking to these amazing entrepreneurs and hearing how they |
| 0:45.1 | got to where they are. I find it so inspiring and I know that you will enjoy hearing from Jenny, |
| 0:51.1 | the condiment queen. That's not her official title, but I'm going to go with it. |
| 0:57.1 | Without further ado, here is today's episode. |
| 1:05.8 | So, today's castaway is Jenny Costa. |
| 1:09.4 | Jenny founded Rubies in the Rubble back in 2011, which started out as a stall in borough market, and now her products are stocked in waitros, selfridges, Harrods and many, many more places. |
| 1:21.7 | Jenny studied maths at university before working for a hedge fund in the city for two years. She wasn't sure what she wanted to do with her degree, |
| 1:29.3 | but she knew she wanted to do something of her own |
| 1:31.5 | and to do something she was passionate about. |
| 1:34.1 | After coming across the fact that half of all the food we produce is never used, |
| 1:38.3 | and yet billions of people don't have enough to eat, rubies in the rubble was born. |
| 1:42.9 | Jenny has said, we need to start valuing food again, |
| 1:45.9 | treating it like treasure and seeing it as something precious rather than a cheap commodity. |
| 1:50.6 | Welcome to Desert Island Dish and Jenny. Thank you. So for anyone who doesn't know, |
| 1:56.0 | what is Ruby's in the Rubble? Rubies in the Rubble is a brand of delicious tasting condiments made from |
... |
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